Did anyone catch David Miliband on the News at 10 advertising Aptamil?

[foxytoxin]

I guess he like the current PM doesn't understand about the WHO Code and UK Law restricting the promotion of formula but Jeez, I expect the news editors at the Beeb to have some awareness.

In case you want to view it and complain about it, here is the link. Fast forward to 9.30 mins.

His name is Ed......

Not working on my phone can you summarise for me please?

thanks for that correction. I wasn't paying attention.

Wasn't Beeny advertising it the other night as well?

the were talking about the tory grandee who said that the benefit cuts would encourage the poor to breed and turned to Ed to give his take.

the filmed him in a Tesco baby aisle and he pointed out that essentially this is what his baby is drinking. He actually said, 'Aptamil 0-3 (his mistake) months, right here.' He even had to stoop to show the camera exactly what his baby was drinking.

they're using it to illustrate, there doesn't appear to be any promotion

I expect someone will berate his partner for not bf next

sigh

I doubt anyone went rushing out to Tesco to stock up on Aptamil because Ed Miliband's baby has it

Think you are focusing on the wrong thing to be honest!

unbelievable. Good advertising for formula though...

It was Ed.
i was and expressed this to DH who thought i was being a bf nutter again.
i dont' think they should have put that clip on tv tbh.
Of course it is up to him and his partner to feed the baby however they choose but i think that normalising formula in this way is wrong.

I just thought Oh no, another high profile person NOT bfing - no wonder there is such a poor bf rate among young mums

I didn't think about the advertising slant - why is it Ok to be up front about being in Tesco but not to point out an individual brand?

Why is the finger being pointed at Ed??

The BBC/editor chose that particular clip of him in Tescos to put as part of the news item......I'll bet that while on his wander round the shop Aptamil wasn't the only product he pointed out/mentioned.

He's not advertising it, he's just pointing it out, probably because as they have a new baby all things baby are on his mind.

And you have no idea why they're using formula... he was hardly advocating it, just saying they use it. Sure it was a bit odd that he said it, but no more so than telling people about new baby's nappy contents. He just sounded sleep deprived to me and was pointing wearily to something that's probably now a rather big part of his life.

15 posts and first mention of bf Nazi.

Who gives a toss? Some people choose to FF others to BF its down to personal choice.

oh FGS Ryoko - how do comments like that help?

Actually HeadFairy makes some good points on the other thread that is currently running about this.

Even taking out the BF/FF debate (and guidelines) they (BBC) have breached the rules by showing the product. Wouldn't have mattered if it was Andrex, or a tin of Baked Beans the issue would actually have been the same

What Ed Miliband and his partner decide to feed their baby is their business, but to point it out on the BBC during the news is advertising. If he says, 'oh, we use Ariel washing powder' it's advertising.

However, there are laws about advertising baby formula (under 6 months)

Open your eyes the BBC do it all the time, strategically placed can's of coke etc, seen it a million times, heres an example on the Apprentice one about cleaning products, they where moaning about the look of the packaging and looking at bottles of Flash for inspiration.

So if someone can't breast feed for whatever reason what are they meant to do. Yes I had that decision and my baby was losing weight and I chose to use formulas otherwise he would be dead by now. Am i still a bad person for giving hime formula I think not.

I am actually glad that someone was has actually said they use it on TV.

"So if someone can't breast feed for whatever reason what are they meant to do."

Well I think you're meant to skulk around in the background feeding your baby with formula in a bottle hidden inside a brown paper bag. You're certainly not allowed to go on TV.

Formula, the life saver that dare not speak it's name.

I can understand that there have to be controls on advertising but sometimes things go too far the other way, as something like this shows.

We were told to use formula in hospital by the midwives as my baby wasn't gaining weight. I asked what they recommended and they responded "Oh we're not allowed to advise you on that."

My response was something along the lines of.

"Look, you've told me that my child needs extra nourishment or they're going to become very ill. Now are you going to hide behind your rules or actually help me to follow the advice you've just given and by doing so do the best that I can for my child?"

"Product placement" is where money, or consideration in kind takes place. (which is what happens in the US version)

I believe you are referring to \link{http://www.bbc.co.uk/guidelines/editorialguidelines/page/guidelines-editorial-integrity-product-prominence\product prominence}

I think that would cover the showing of Flash (it wasn't the only cleaning product shown on the show - aside from their own made up ones)

Badgers same here told to use formula milk but had no idea about it. Surely no information is worse then some.

I've posted about this on the other thread that's running on this... never mind what Ed Miliband does or doesn't feed his son, Nick Robinson totally broke the BBC editorial guidelines in that piece, not just for the clip about the Aptimil or the close up of the box, but also the mention of Tesco. No brands should be mentioned unless it's essential to the story, which this wasn't. I'm sure he'll get his knuckles rapped.