@BigWoollyJumpers
Doesn't Durham have a disproportionate number of Oxbridge applicants though? So, maybe their thinking is that there is no point in early offering as some 25% of those whose applied in the early cycle, will end up going to Oxbridge. I assume every year they have a huge number of applicants who then disappear to Oxbridge, so they somehow have to balance those applicants off against others who are more likely to put them as first choice. It must be quite tricky to balance the numbers.
It's likely they do have a high proportion of early offers however, they are still in the same position as other Uni's really.
Based on previous years data they should "know" how many Oxbridge candidates are likely to take a place with them.
Their "algorithm" might be different to factor in higher numbers but there is really no logic/need for the process to be different, nor for this "tactic" of spamming prospective students and asking them to market them on social media before getting an offer/rejection.
It just smacks of "admissions arrogance" especially at a time when they've been the recipients of some really quite damning press coverage re: inclusiveness.
I can't help feel they do think of themselves as a "cut above" and historically that may have been true but now there's a fair few excellent Uni's that are on par as an Oxbridge alternative (thinking of places like Warwick, Bristol, UCL, Exeter, Lancaster, LSE etc) and Durham's cachet isn't what it used to be.
That said it's still absolutely a great Uni and I'd agree with a PP about separating the admissions process from the student experience.