Oh yeah it totally depends on wether the uni has Centralised decision making (i.e. All forms read by admissions officers) or academic led decision making. Academic led is more personalised and nuanced but I have also experienced cases where I feel decisions made have been influenced by the subconscious biases of the assessor.
All courses that interview will of course read personal statements and you never know when you will end up in a tie break situation/ clearing this isn't a reason for students to ignore it. It just sometimes makes me sad that so much effort and stress goes into something that might never be read.
What some students find really helpful, especially if they don't know where to start, is the three sheets method. Basically one one sheet of paper they should write everything they have done in the last 3 years- inside and outside of school, clubs,sports, jobs, wider reading, work ex etc anything they can think of. Then put it aside and on the second sheet they should brainstorm all of the attributes they think are needed to be a successful student on that course. They might want to look at the relevant websites, especially in medical courses where they basically give you a list.
On the last sheet they then pair up the examples with the skills and order them from most to least relevant and in themes. They then can start to write sentences about them.
Generally we would look for
- why have you chosen the programme
- what in your background makes you a suitable student to study on the programme (academic focus) and what have you done to prepare academically
- what personal qualities do you have that would make you a good fit for the course and the university
At least 75% should be 1&2 rising to 85-90 for oxbridge, imperial, Ucl, Lse etc.