My DS is currently enjoying freshers week at Coventry, so hopefully can answer some questions.
Coventry was never a uni he particularly thought of when drawing up his shirt list it just happened to fulfil the main criteria he had (distance from home and they offered pure marketing rather than as a duel). On the open day though it completely wowed him, it was the only uni whose lecturers were still active in the industry, the support given for work experience (he wants to do a sandwich year, which is something they actively encourage to the point where they do not charge any fees during placement year, whereas Chester did), the atmosphere of the place, just the whole feel. It also offered a bursary that he could access which didn't depend on our income.
When he attended offers day to all the unis, he said he was comparing them to Coventry and it was quickly firmed.
His modules include compulsory (which is compulsory for ever student) 2 ad+vantage modules which are based on employability skills, he collects his free text books today and although it's the made freshers week with a hectic day timetable of introduction to the academic writing support etc he is loving it.
We as parents were very presently surprised to see their rankings this and last year, but so far can understand why it is higher than a number of 'traditional' unis
They do hold more than one open day, but I would definitely recommend visiting as until DS did, he never gave them a thought