Boris Johnson saying in a pleading, plaintive tone "here are some scary cartoons, look them in the eyes, we can send the virus packing if we lock down long enough, hard enough, if we wear magic bits of cloth on our faces (to his aide: "quick, pass me mine, I forgot to put it on"), if we squeeeeeeeeeeeeeeeeeeeze the brakes, if we hang in there just a bit longer, hands face space, you can see your family at Easter, because it was inhumane to cancel Christmas, I was repeatedly assured that there were no parties in Downing Street, God is my witness, no wait, I am God..." etc.
All that infantilising crap.
As for "excitement" of "New New Labour", my reaction will be a sigh, and a feeling of "we've seen it all before".