Little bit of tunnel vision, I think, SunWukong, if you think people are really willing to 'throw' hundreds or thousands of pounds worth away (eg a music collection bought via iTunes).
I know it may, in hindsight, have been a regrettable decision, but one they took some time back, and not everyone can simply afford to 'throw' and buy fresh.
OK, for myself, I tend to listen, via internet/radio, to lots of music, but stopped buying any CD over 8 quid back in 1995, when I bought a few CDs on holiday in USA.
I would not use iTunes to buy music, personally, because (a) I didn't much like iTunes anyway, and (b) because any old MP3 can be easily moved to any device I own, but once you've locked into iTunes you'd have to spend time converting.
Some time back a friend showed me the MusicM8 (a repackaged PC which can 'rip' CDs). Same firm that produced it came out with Rip Station Micro (from memory - not on this Apple iMac [!!]) as a freebie, which can do multiple format ripping in one pass (so a high quality one for home network and a 192kbps sample for a phone or MP3 player). Great for anyone with CDs to hand.
I can see why people with existing kit won't be especially pleased about the iPhone 5's new connector, but that's a minor factor considering that Vodafone and O2 are locked out for some time anyway, at least for anyone wanting to be able to use higher-speed internet on 4G. Pricing is another factor, and it may be that people are waking up to why Apple is leaping over the heads of other big corporations in the financial stakes... they simply charge so much more than their products cost to make, while many Android phones are rock bottom price wise, and contracts reflect that.