I have resolved to buy more stuff from the cheap ranges - e.g. Sainsburys "basics" in the orange & white packaging, in bid to cut the weekly shop. I have heard they are just as good as the branded / other own brand equivalents and much cheaper. But which supermarket does the best quality stuff? DH & DS are unconvinced and I am planning to some "behind the scenes" swaps to see if they notice the difference.
Waitrose doesn't count as their essentials range is like the standard stuff in other supermarkets and usually just as expensive!