John Lewis ad is sexualising girls

131 replies

Lovecleansheets · 10/10/2023 20:34

Got this image on email advertising Halloween dressing up but I think it’s creepy and overtly sexual.

female child seems posed with hand on hip. Gaze seems serious, not amused or laughing.
there’s nothing funny or spooky. Her outfit and makeup seems more appropriate for an adult.

Checked with DH who just winced and agreed.

I will be contacting JL to express my distaste.

Any thoughts?

OP posts:

Thread gallery

Moro93 · 15/10/2023 14:40

PurpleWisteria1 · 15/10/2023 11:21

I’m no outraged. I wouldn’t write in like the OP necessarily.
But I do find it a bit sad that kids are shown in an adult way (usually only woman and girls)
Im not seeing things that arnt there.
That girl is wearing make up- not facepaints.
Every girls witches costume almost is a bodice lace style.
The girl isn’t playing in a childsih way. She’s standing in a pose staring unsmiling into the camera.
Its not the worst photo in the world but it does seem slightly off to me.
It doesnt to you- that’s your opinion but a lot of people here agree that it does feel off so I’m not the only one.
I’m not looking for anything to feel outraged about at all.
You can disagree with someone without battering them down with ‘fucks sake’ etc you know!

Show quote history

I didn’t batter anyone down, it’s a phrase and something I say all the time. It’s a bit hypocritical when you’re the one who started calling me an arsehole etc, your post was even deleted because of it.

AdrianaLaCerva · 15/10/2023 14:50

You’re the one who is sexualising the image in your mind OP. The image is not the problem, your interpretation of it is.

PurpleWisteria1 · 15/10/2023 15:44

Moro93 · 15/10/2023 14:40

Show quote history

Only in response to your original post in which I stand by that statement as what you said was harsh.

SammyScrounge · 17/10/2023 15:50

I don't see a sexualised chuld in the OP's post. She's a young girl dressed up as a witch for Hallowe'en. People are reading too much into an innocent pose.

Moro93 · 27/10/2023 00:12

I know this thread hasn’t been posted on for over a week, but I just came across this while looking for Halloween costumes for my kids. Even though I disagreed with the OP, I think this one actually is going too far.

https://www.halloweencostumes.co.uk/kids-car-hop-girl-costume.html

Kids Car Hop Girl Costume

This kids car hop girl costume is a fun 50s costume for Halloween. Get your girl into this 1950s Halloween costume for a fun retro look at their next event.

https://www.halloweencostumes.co.uk/kids-car-hop-girl-costume.html

Whygobald · 27/10/2023 17:04

They look like beauty pageant kids. Strange marketing for the UK

Flip

1 2 3 4 5 6

Swipe left for the next trending thread