There's no getting away from the fact that running a marathon is a very different challenge to running a half, but if you've been running regularly for a couple of years and have a half or two under your belt, this is the perfect time to start building up for a Spring marathon.
When I'm marathon training I basically carry on what I normally do, but add a few extra miles to one of my midweek runs and prioritise a proper long run at the weekends every week.
Just add one mile a week. Every once in a while drop back to give everything a rest. So I might build up to 13m, then do 10m, then 15m, 16m, 17, and drop back to 13m etc.
Lots of people will tell you you only need to go to 20m in training, but I like to do at least one 23m run.
A 20 mile race 4-weeks out can be useful to test your target pace.
What always comes as a surprise is how tired and hungry you're going to be in between training. Perversely I often gain weight when marathon training, so plan some healthy but substantial things to fill you up, and factor in some time when all you want to do it sit!