Redolent of crappy tv and magazines
'style challenge'
'makeover challenge'
'5 a day challenge'
'ridiculous youghurt challenge'
A year or two ago there was some ludicrous 'read a million words challenge'.
My kid came home with some ridiculous form on which to add up words read. I added 30 000 or so from MSc course books.
Like I had the time or inclination to count every word she had read.
Focus always on the trimmings and marketing, never the core process.
Heap o' shite.