In general I'm a massive supporter of teaching unions. I am a former teacher, I've worked closely with them in the UK and elsewhere and in general they're strong advocates for the profession and teachers AND children. I've also worked with teaching unions through another pandemic (HIV/AIDS) and through conflicts where schools and teachers are often direct targets.
I think their intentions were good this time.
But- their comms have been beyond awful. They've managed to message to parents that need to send children to school that they're teacher killers. They've pushed a concept of 'safety' in schools which has sounded a lot like Zero Covid, which is unrealistic (and especially when the very worst outbreaks have been in care homes, hospitals, factories and call centres, usually impacting people much poorer than them). They haven't been clear at all what they're asking for.
I'm not sure any of this was intentional. One of my worries as well is that they've unintentionally contributed to a deprofessionalisation of teaching - we know DFE is keen on this and it plays into their hands. Why do you need that PE teacher when you have Joe Wicks? Why don't you just use that app instead of teaching maths?
A much more targeted set of asks would have worked better- that protected vulnerable teachers and showed them doing what they do best, which is putting kids at the centre. They did not demonstrate that. What is teaching as a profession if it's not about children?
Education International, who are the global teacher union, had a really good set of asks and I think more constructive given they work with teachers who face other risks in schools every day.
Also, someone needs to get on their media training.