It's the boy who cried wolf. When you hear the message repeatedly, it loses its impact.
I amended behaviour from February last year before half term travel appeared to trigger a surge in identified cases, but the constant barrage in shock headlines through the summer months when rates were low means that they have no impact now. Yes, the wolf probably is at the door now, but again not helped by the annual NHS in crisis, ambulances banked up at A&E stories most winters over the past 15 years. Is this worse? I don't know. Probably, but it's hard to come across clear information beyond shocking headlines. What percentage of hospital cases originated in hospital? How is capacity affected by Covid management and staffing issues? How has Covid been offset with normal seasonal pressures?
I know local rates are rising, and are about where they peaked at the end of October before tailing off before the impact of the November lockdown, so yes there's a problem as they are still rising and I am aware of the trends in the SE. But thanks to the standard of reporting from MSM, shock value went many, many months ago.
For most of the past 10 months, I've been severed off from my community, family and friends. I'm sure I am more insular; no one else will put me and my family first and there's a limit to how much social isolation we can take. I generally toe the line and my lifestyle has been rendered low-risk anyway. So no I'm not quaking in my boots about being a disease vector, nor the impact on my immediate low-risk household.
I learned the painful way at 11 that life is unpredictable when that nice policeman came arounf with bad news. Life is too short to live cowering in fear. At this point, if I did get long Covid, at least I haven't completely squandered the best part of a year first.