I was in the Bullring on Friday and the new Jellycat concession there was so busy that it had people manning a queue, with a proper queuing system, and while we were there, someone spent £2k on a giant special edition teddy... I think a rainbow?! It was massive, but wow.
There was EVERYONE in there, though, kids, tourists, pregnant people, families, students. There's clearly a lot of appeal - and a lot of money in it - right now.
I suspect it's to do with the current trend for nostalgia and the comfort of things that feel like they were from a simpler/less chaotic time, and Jelly Cat are filling the void from thinks like Beanie Babies.
We were there as two-year-old DS has a Jellycat that he has loved since birth, so we wanted one for his sibling too, although they're a decent amount more expensive now 😆