2023 Christmas Ads

[Smurfmurf]

M&S is out.

Ryan Reynolds and the other Wrexham guy whose name has completely escaped me are the gloves.

That M&S mittens Ad is the most banal load of nothing I think I’ve ever seen from them. Who on earth got paid a fortune to whip that together? Didn’t even show the food, and who cares about the Wrexham duo in this context? Bizarre.

The Waitrose advert is really good. Nice feel about it and not gone overboard.

I feel now a lot of them try too hard and lose sight of what they’re trying to achieve.

Looking forward to Aldi’s this year.

Aww, I love the Waitrose one, just a really nice vibe. 🌲❄️☃️

I saw a teaser for Aldi’s this morning (was a link in an email they sent me but probably available on their website too) I think they’ll be going for a Wonka themed advert given the things in the snippet. With there also being the new Wonka film our a few days before Christmas too it wouldn’t surprise me!

@LovedFedAndNoonesDead Ooh that sounds fun! I’m going to look on their website now thanks 😀

MORRISONS! Bloody love it!

🤣 It's brilliant!

The Etsy ads are dreadful .

I hate the Lidl one, we don't have racoons in Europe

I think a lot of them are rubbish this year. Only one I've liked so far has been Boots.
Sainsbury's wasn't too bad either, though not anywhere near as good as a few years ago when they did the school play one.

There's another advert (song "Christmas With you" ) with multi generations all arriving to a snowy remote farmhouse and everyone getting into cooking/cleaning/decorating/collecting relatives .
Quite festive bit a bit forgetable .

I love the M&S one and thought it would play well on here. It's not saying be selfish, it's saying do the stuff you love at Christmas but not the stuff you feel you have to do. Without saying it explicitly, it say to the mums - because let's face it, it is the mums - who get overloaded at Christmas, don't stress, we've got your back.

I’ve just seen the full asda ad on tik tok. It’s really good.

It is (and I don't even like Micheal Buble that much ) he knocks Rick Astley out of the water in the Sainsbury advert !

I get what you're saying but to me it reads differently. They're still pushing the massively glamorous, sparkly, perfect Christmas ideal, with beautiful people in their beautiful party outfits and gorgeous makeup, hosting a lavish Christmas in their huge, amazing houses stuffed with every kind of excess. And then giving a permission to trash some of that expensive stuff to relieve the pressure, when for the vast majority of us the pressure comes from not being able to afford it in the first place, and not having a hope of ever achieving the kind of Christmas advertising executives seem to think we all take so much for granted that we roll our eyes at it.

No, M&S, you haven't got our back. In the midst of a climate and cost of living crisis, you and your perfect Christmas propaganda are the problem.

Well they're still a shop that wants to sell things! Hannah Waddingham sitting under a blanket, with the lights off, eating stale bread isn't going to sell them many Christmas party dresses.
It's M&S. Their average Christmas shopper isn't going to be as badly affected by the COL crisis as the average Lidl or Aldi customer, who I'm guessing might focus more on messaging about an affordable Christmas.

Christmas ads seem much less preachy this year, more lighthearted. I'm sure JL will still dole out life lessons through marketing though.

I just find the M&S one a bit of a miss. Feels like they were trying to make it JL with the alternative version of a famous song (the throwing the board game up in the air also reminded me of JL disastrous home insurance advert with the brat destroying his sister’s art work). The use of celebrities is so old hat now (including the celebrities they used). I'm also not sure we need to encourage more selfishness in the current climate of "me, me, me!", I do understand the sentiment of not tying yourself in knots for perfection but all these rich people choosing to burn Christmas cards and destroy paper hats just seems distasteful and bizarre.

TK Maxx one is good.

Oh I love the Lidl one with the raccoon, we had a run in with a cheese burger stealing raccoon in the states this summer so it makes me and DS smile.

John Lewis. I think it’s a grower. I’m not sure. It did make me smile though.

I thought the JL ad was weird!

I think the JL one is very poor. I’m a big fan of Little Shop of Horrors but it just didn’t do it for me. (It also grated on me that the little boy didn’t say “please” at the beginning when he asked his Nana if he could have the box at the market).

Me too!! I thought I'd got the wrong advert initially. The whole thing from the concept to the music is just totally odd.