Can I just comment on the fact that it's not just Amazon selling on Amazon?
I've seen a lot of comments like this on social media and on here about how people are going to boycott Amazon, and it honestly scares me.
The reason for this is that I am an Amazon seller.
Me and my partner started up a small business selling products two years ago, which went well. Thanks to covid, demand dropped, there were no markets/car boots/fairs or whatever for us to sell our goods on, and people were dubious about buying on Marketplace because of the contact required to exchange goods, so we decided to give Amazon a go.
It has worked very well for us indeed, to the extent that even when things are back to normal, we will almost certainly keep some stock with Amazon.
Amazon do take a fee from us for selling there, but honestly, it's saved our business.
We've just sent in our Christmassy stock, and it scares me that so many people are being so vocal about not shopping on Amazon, because that could potentially mean that our little business goes under.
When you're buying anything, you have the option of viewing all available offers on that listing. If you just click to buy, often it will have you buying directly from Amazon, but if you look at other offers you will see lots of other smaller sellers (including ourselves), many of whom actually sell for cheaper than Amazon themselves anyway. Plus, if you search for things like personalised Christmas gifts you'll find lots of listings from small businesses with their own unique products who are just using Amazon as a platform.
We're members of a few small business communities online, and many, many of those have had to turn to the likes of Amazon and other online platforms to adapt to the changing times.
So, in fact, rather than killing small businesses by shopping on Amazon, you could be helping lots of small businesses and sole traders by simply double checking exactly who you're buying from :).