I used to spend loads of time throughout the year carefully choosing lovely gifts I knew the recipient would love, but in the sales or at a fraction of the price so that I got much more for my money. Used to spend about 300 in total on family, DH, and various friends and friends' children - probably about £35-40 each on parents, £20 on siblings, £30 on nieces and nephews, £15 on aged gran (has dementia and in care home so doesn't need or want much any more apart from toiletries
), and about £5-10 each on a few friends and neighbours.
Until last year, when my grumpy old Dad, who's having some kind of life crisis which makes him a giant miserly old pain in the bum, complained loudly all Christmas that "everyone" thought that I was spending far too much on presents for people. (I'd had a bad year and had really been looking forward to Christmas and this really spoilt it. Plus I really hadn't spent a lot of money, just been really careful buying!) So this year all the family are getting a bottle of wine and some chocs, all bought when they were on half price, £20 or £10 in total each, and they'll like it or lump it. . And I've already bought them using various store vouchers and points I've collected throughout the year, so I've not only more than halved my spend, but also significantly freed up all that time I used to waste spend on sourcing presents for the lot of them
Maybe next year they will appreciate them a bit more... 
So that means so far I've spent £20 each on my parents, £10 each on siblings, and £20 each on nieces and nephews (but everything bought at at least half price so that's more like £40 each RRP). All these are on Tesco/Nectar points. £15 as usual on gran; from Boots so I used Advantage points, plus about £15 on MIL, on a Boots 3 for 2 so got some extra stuff free for a friend. DH and I get something token for each other, so no more than £20 or £30 at the most; and he gets a main present for MIL.
Then I have got only a few token things for friends' small children - they're all under 5 so I find it easy to pick up nice things cheaply. This time of year The Works have children's Christmas books on their 10 for £10 offer like Alfie's Christmas and so on, which are normally about £5-7 full price, so I pick up a stock of those and then give them as toddler presents with a chocolate Santa or some choc coins - makes for a nice small gift that only costs a couple of pounds! I also keep an eye on Tiger, Book People flash sales and Dotcomgiftshop throughout the year - you can pick up some lovely things (cookie cutters, books, stationery, lunch bags, craft sets and games - for a couple of pounds in their sales). I even picked up a stash of Merry Christmas bunnies in JoJo last January for 50p each reduced from about £4 - great for babies and toddlers this Christmas. Team with a choc figure from Tesco, Aldi or Tiger and job's a good 'un!
I reckon so far all in all I might get away with spending less than £100-£150 this year on family, DH and friends - then I usually spend about £150 on DD, including stocking. This year it might be a bit more, as I think she would love some Playmags and they are expensive - but I reckon I can justify it from the savings on family presents 