Mark, I would like to start by saying that I think it is great that you are responding favourably to the feedback you are getting. In today's online world, companies which respond quickly to consumers demands/wishes will get a long way in my view. It is also great that you are having this dialogue - again in today's world companies which talk to their users and potential users will get far (I frequently chat to a cosmetics supplier via Twitter for example and am now an investor in the company).
I will pick up on some things you have mentioned:
Our system concentrates on the key EYFS areas that NO other system anywhere can offer you, the screenshots on our system do not do the software justice and we will be adding some more videos to our site soon so you can get a clearer understanding just how amazing it is.
Video's would be great. I notice that in the Individual Learning Plan (Existing ILP Notes) screenshot it says "click to show Warnings, Advice and Video Demonstration on this section of the system"
Given that the video already therefore exists, could that video (and others within the system) be made available?
When you register with us the system is yours, it is on its own private domain, you do not login to the same site as everyone else, what 1 person does on 1 system does not cause your system to slow down or crash, your system is your unique system.
I'm not convinced that is the case. On your subscriptions page you are offering people a SubDomain www.yourname.babysdays.com That may in effect be a section of a server which has it's own database... so Yes is in it's own private section. However the way you have phrased it I feel implies that the system is fully separate... yet the cost of having a Dedicated Server Per User would be very high (Dedicated Server from £249 per month). I would have thought that you are not offering a Dedicated Server per user but have split the server into user specific sections (I'm trying to avoid jargon which non technical people wouldn't understand). Which means that an individual user would not have access to other sections of the server, yet the admin team (ie. you) will be able to carry out maintenance functions across all user accounts.
You then say later on that parents are able to login to the system. So there ARE other users of the same system. It is quite possible that the Childminder and One or More parents could be logged in at the same time. Would you agree?
Does any of this matter? Not really, today's servers can cope happily with many concurrent users accessing various parts of the server and other connected servers. It's the way the web works.
we setup your domain,
Subdomain. If it were a domain it would be more like www.yourname.co.uk
Easy enough to do that though I would have thought, using a domain pointer perhaps.
we do not limit you on traffic, bandwidth, photo uploads or users
These are some good selling points, so highlight those lots.
However I feel there is a potential limit to the number of users... From the Purchase page "the cost for a one year subscription is just £9.99 per month this will allow you to add up to 20 children to the system." So there is a limit to the number of children, though not the users specifically. This 20 children limit may have been introduced following you offering the Monthly Payment Plan, which was after your Mumsnet post.
A Question... When a child is removed from the system, can that place be filled with another child? So if a CM got to 20 children, then say 2 left the setting, CM took on 2 more children, would they still be within the 20 children limit, or is that considered to be 22 children... as it's 22 sets of child record setups?
we have done numerous demonstrations of the software to childminder networks across the country
These demonstrations must take quite some time for you to arrange and physically do. Have you considered videoing a session? Bit like the way Google video's their conferences (such as Google Wave Developer Preview).
Remember that your audience is mostly female. so presenter and any voiceover should in my view be done by a female... ideally by a Childminder who is already using the system and thus can add in little tips, how they have found the experience (pros and cons). The more 'human' you can make it the better I feel it will help in convincing a viewer to make the purchase decision.
Also remember to emphasise to CM's that the purchase of the system is writeable off against their tax bill - I'm assuming it is, as it is a legitimate business expense.
Pricing - Monthly fee I feel is good. Does that also mean it's a monthly rolling contract?