Sorry, was being flippant (obv...!).
Yes, it hurts, but not in the same way as other pain, IME. It's strong and you know you'll have your baby at the end of it.
With DS1, I remember thinking "OMG, I can't DO this!" then almost immediately thinking "Oh, when you think you can't do it, that's transition, so the baby's nearly here - perhaps I can do this!" and DS1 was born within half an hour.
With DS2, I posted on MN until 2.5 hours before he was born - and was only at the hospital 1.5 hours before he was born. It only hurt badly for about 15 minutes - from when my waters went till he was born.
You don't know how well you're going to cope with it till you go into labour, but you can read up on all your options before you do so you're well-informed about pain relief and techniques to avoid it if that's what you want.
DS1 was born in water, which I found really helped. DS2 would've been, but he arrived before the pool was full!
I didn't have any other pain relief (this is not bragging, I never ruled it out, just thought I'd wait to see if I needed it and wait, and wait, and wait - and then the babies were here!).
Plus I think if people don't mention they didn't need pain relief for fear of being boastful or smug or whatever, it makes women yet to have babies think that the only way of doing it is with pain relief.