This is part of the BBC podcast Mental Health Profiteers that features....you guessed it....our very own "mental health" profiteers.
DEITH: Part of the script was to explore how much cash people had to pay you, and there was encouragement to families to take on debt. There was talk about putting things on credit cards, taking out loans through you. Are you comfortable with that? MARTIN ROBINS: We use it as a vehicle of last resort. If they wanted to join our programme and have exhausted all other possibility, we say you could try these people. SAMANTHA ROBINS: DEITH: Jane, do you think we’re bad people? I’m asking you the questions, Sam. Is it right to start a webinar - which is a parent’s first glimpse really of your company – by saying that, you know, worst case scenario, some children make a cry for help and some don’t make it? In other words, they commit suicide. SAMANTHA ROBINS: It is brutal, it’s awful and if you want me to take it down, we will take it down. However, there’s many mums who will say, I listened to it and it was me, and it was me, and it was me. I have admitted that our marketing was atrocious and we are changing it, we have changed it. We have got a completely different way of doing it. DEITH: SAMANTHA ROBINS: no one can see it. DEITH: they still linked to the webinar. SAMANTHA ROBINS: You haven’t taken it down yet? No, we have taken it down, because there’s no adverts, But I think the adverts were available yesterday and It is down now. MUSIC - 21 - DEITH: Sam told us they’d taken down the social media adverts that linked to the webinar, and that was true - the day we did the interview. But the very next day, the company was advertising on social media again, and you can still book onto the webinar, so we’re right back where we started. The Advertising Standards Authority has investigated, but that seems to be about as far as it goes for now. Let’s remember, as ‘coaches’, Sam’s team aren’t breaking any laws. Chloe spent weeks on Sam and Martin’s anxiety programme and didn’t feel any better. She says, far from helping her move forward, the whole thing set her back.