Emma's diary not to be given to new mums or mums-to-be anymore

[BouncingTurtle]

This has only happened over the last few weeks. It has be come apparent that the people who publish Emma's diary have been selling recipients details to formula company.

It has only come to light because of complaints that have been made that mums who have lost their babies just before or just after birth have been getting literature from these companies, for months after their loss

It's good that they have this, but how come it has took so long for this knowledge to come to light??

I've never had anything sent to me. How odd.

I hated Emma's blinking diary though.

Emma's Diary is shite anyway. So smug

yes was shit and condescending anyway

What is Emma's diary?

Ugh, I hated Emma's diary. Like Jackie magazine does pregnancy. Ick.

(Have never received any promotional stuff from them though)

I just binned mine without reading it. Was it interesting?

Belgo, it is one fictional woman's account of her pregnancy, sen through her smug eyes as she describes her friends less than perfect pregnancies and relationships and feels relieved that her life is not like that. She
has an overfondness for pastel clothes and exclamation marks.

just has summed it up brilliantly

her husband is always giving her foot rubs IIRC

pile of patronising rubbish IMO

it's full of the equivalent of those photos of floppy haired husbands (always have a wedding band to prove it) giving massages to weary pregnant wives in satiny pyjamas and rosy cheeked - just it's writin' not pics.

And Emma does vague stress about things but never becomes banshee like, and just eats an apple and all is well.

xpost with ruby
he may give foot rubs but she never reciprocates with a rub of any kind, she always has a headache or some darning to do

I binned mine straight away - feeling zero interest in somebody else's pregnancy whilst my own was making me throw up every day! I assume the infomration commissioner is interested in the selling on of info without consent - shame the biggest stick they have at the moment is a fine. Prison sentences for offenders against data protection might keep our information a bit safer.

Yes it was complete shite... totally stressfree pregnancy, pain free labour and breastfeeding went perfectly first time!

Do we still have an opt out system wrt. personal info given to primary information holder and passing/selling on to others?

Her friends had everything possible go wrong thought didn't they? Serves them right really for being a single and young and too old with twins .

Was most disconcerted to find she and her friend's faces (and in one case, ethnicity) had changed between my pregnancies.

Emma's diary is dire, disingenuous and so tweely self-absorbed it's revolting. Labour and establishing breast-feeding are given about a paragraph and are made to sound like a walk in the park, yet she can dwell for pages on the growing size of her bump and shopping. Written by someone who does believe women's brains must shrink in pg.

And isn't it strongly connected to those Bounty packs with all that advertising bumpf inside it? I think I can remember getting a such a pack in hospital which contained birth registration details and poss GP registration details as well and thought that was wrong.

I'm sure you lot are making it sound more interesting then it really is

We sure are Belgo

emma must have been pg for a very long time - that diary has been on the go for at least 16 years .

Emma's Diary sold my details to Cow & Gate who promptly sent me their Baby Club bumpf. I read the small print on the leaflets and they all said they were providing the information at my 'individual request'.

When I called to be taken off their mailing list and to ask why they were sending me unsolicited information they claimed I had ticked/not ticked a box on my Emma's Diary form so ED had sold on my details. Ergo not my individual request .

C&G seemed perplexed that I would not want to be sent any more stuff from them as they 'are not just a formula milk company they make baby food too' when I explained I bfed/BLW/mashed family foods so did not need anything from them.

Bounty and ED aren't connected, they're totally separate rival companies.

I got no end of shite through the post during my first pregnancy. I had signed up to Bounty, Emma's Diary and a couple of other parenting clubs. Boots I think, and maybe Pampers.

This time, I signed up for nothing and have not received one single piece of junk mail.

I am also going to tell the Bounty woman in hospital to feck off. Well, actually I probably won't, but it will have the same sentiment.

Thanks ProfYaff, in that case I think Bounty produce something similar to Emma' Sanitised Diary Stating the Blindingly Obvious.

And again I might have got this wrong, but doesn't the Bounty pack you get in hospital contain some important forms? Or maybe they were just handed out at the same time in my hospital, connected to registering the birth or GP registration.

Is there anything worth signing up to, I dunno the supermarket baby clubs, or is it all to be avoided?

I never saw anything like that I don't think, mind you I chucked out everything apart from the samples from my Bounty packs without even reading it so who knows

mawbroom, I psyched myself up to tell the bounty woman to fuck off second time around, I was looking forward to it. Then we never had to go to the ward, went straight from delivery to home.

I was so disappointed I didn't get to snark at the Bounty woman, half of me wanted to go trolling round the wards looking for her so I could tell her I didn't want the crap she hadn't even offered to me

Yes, the hospital pack contains the child benefit form, but it's not the only place you can get the form.

Here

I have read tales on here of Bounty hospital women claiming that you can't get one anywhere else.