Emma's diary not to be given to new mums or mums-to-be anymore

[BouncingTurtle]

This has only happened over the last few weeks. It has be come apparent that the people who publish Emma's diary have been selling recipients details to formula company.

It has only come to light because of complaints that have been made that mums who have lost their babies just before or just after birth have been getting literature from these companies, for months after their loss

It's good that they have this, but how come it has took so long for this knowledge to come to light??

I have read emmas diary 3 times with pregnancy numbed brain - what a perfect life she has ......

x post Pfft. You'll just have to have another so that you can have another chance to tell her feck off.

Bounty been going for years, ed were a young pretender. (Dh used to work for Bounty)

Thanks Mawbroom for getting what I was erroneously wittering about and for that really helpful link. Can remember the Bounty Woman saying something like, if you want the Child Benefit form then you'll need the pack.

It's taken years to reduce the forest dropped through the letterbox after innocently accepting a Bounty pack for dc1.

It's a nightmare isn't it Heated. I occasionally still get stuff through around the time of ds's birthday. And he is 4!!

Emma's diary crap, Bounty crap, but Bounty lady did give me the most enormous bottle of babywash stuff when I was in for number 3 - no idea why. My venom was mostly therefore for horrible photograph woman who prowled the ward trying to sign you up, looking like someone official rather than a bed to bed saleswoman.

I can't remember exactly what or how, something that I signed for/sent off for that came with the Emma's Diary rubbish resulted in a bloody shitestorm of junkmail around the time my baby would have been born.

Unfortunately, I'd had a missed MC at 12 weeks. I wasn't best pleased at being reminded of the due date several months later.

I rang up one of the companies who'd sent me their patronising 'Congratulations on the birth of your child! now buy our rubbish' literature and railed at them, asking them if they realised how many women they were potentially upsetting, given the known statistics about miscarriage and stillbirth? The person I spoke to was really shocked. Apparently she'd been totally unaware that this sort of thing could happen.

mama how awful. Hope they took you off their list pronto.

You can have a Bounty bag without giving any of your details at all - it's not mandatory and you will still get all the stuff (which you can then use/bin )

I think they must have - I had one or two more leaflets from other companies but it all dried up. By then, I was pregnant again with DS, third time lucky, so I wasn't as upset as I could have been, but it brought it home to me how devastating it must be for women who have lost a baby closer to term, or had a whole string of unsuccessful pregnancies, only to be reminded of how they couldn't have children by a sodding formula company!

I've swiped Bounty bags from the huge piles that nurseries and Children's Centres are given whenever I think I need some more fabric conditioner! Feel obscurely guilty though, as if I shouldn't be profiting from their nasty cynical marketing.

I've ranted wittered enough on MN that is the tripe called Bounty so will spare you. I didn't know that Emma's Diary and Bounty were rival companies. But then ED is a blur of a memory as I binned it shortly after receiving it as it seems to be aimed at people with the reading age of 9. (no offence meant to 9yos.)

The ED forum/website is atrocious.

About the forms in the Bounty packs which is one reason women feel obliged to accept it or have it foisted on them by their reps, you can go online and get any of the forms to register your baby or get the Child Benefit form They just want to con you into accepting the rubbish. I can't blame them in a way as they must get paid partly in commission. I blame hospital managers who allow these cynical companies to prowl postnatal ward for a few more pieces of silver-- shillings.

If you know anyone who has lost a baby and is still getting marketing etc, you can sign them up to this - it's a division of the Telephone Preference Service/Mail Preference Service and explicity blocks any baby related mailings, it's stronger than just the normal blocking junk mail ones as they can't remove you from stuff you signed up for, even accidentally.

www.tpsonline.org.uk/bmpsr/

My GP just had a pile of Emma diaries and didn't give them any details so never got onto any mailing lists, luckily. Actually I found it quite a handy summary of stuff. Unlike Bounty which has no merit whatsoever.

The Bounty woman on postnatal ward refused to give me a pack if I wouldn't give my details, though - thankfully I had recovered some brain by then so told her I was having the forms anyway. She went to 'ask permission' before coming back to take them out of a pack - I swear she just walked out of the room and straight back in.

Ah, that explains why I get email/post shite from Cow&Gate, I definitely wouldn't have signed up to receive stuff specifically from them...

EMMAs DIARY PREGNANCY GUIDE WANTED!!! Please help if you are thinking of binning yours!!

Hi everyone

I am a mum of two currently doing a media-text study for my PhD, looking at the representation of pregnant women in the media. As Emma's Diary is the top most circulated magazine in the UK, I am desperately looking for a Autumn/Winter 2009 edition of Emma's Diary Pregnancy Guide which is given out free by midwives. Unfortunately my GP's surgery will not give me one as I am not pregnant at the moment. I am more than happy to reimburse costs for postage/packing etc.

Look forward to hearing from you - many thanks!!!