Was Tesco a bit thoughtless in choosing this Image for newborn nappies packaging?

[Bigmouthstrikesagain]

There has been some debate on the Politics of breastfeeding facebook group regarding and I am not sure if I want to raise it with Tesco. Or dismiss the issue, as likely to raise resentment from some quarters about oversensetive 'wimmin' whining on about breastfeeding and making other women feel bad about their choices etc.!

Still I don't know how long Tesco have used a picture of a woman bottle feeding a newborn on this nappy packaging so maybe it's old news!??

I would be interested in other views on this, cheers.

Is that actually the current packaging? I thought there was a similar debate a while ago and the packaging got pulled.

"amialoneinthisone Thu 07-Jan-10 10:28:36
Thoughtless? I very much doubt it was thoughtless, more like thought out.

I'm going to say it and be flamed, given that no one else has. They look like cheap nappies to me, and they're probably aimed at the demographic of young mums on benefits for whom bottle feeding is normal and breastfeeding is not."

This may be the most ridiculous post I have seen on here.

Tesco nappies are indeed cheap, and also very good! I found Pampers leaky and Huggies a useless shape. Tesco ones have been very good value. My son is ebf and I am not a young mum on benefits ffs! I doubt he's be any happier if I wasted money on more expensive branded nappies.

Newborn size two are the only ones with a feedinng baby on. The others seem to be the aforementioned blue eyed baby. Size one have a wee newborn getting a cuddle, or did 2 months ago when we used them.

I did notice the picture when he was briefly wearing size 2, however I was probably covered in poo at the time so got as far as thinking it was a bit of a stupid photo to choose, and being mildly miffed.

I have to say I blame the marketing/designers as well, they will have just thought 'Oh that's a nice photo'.

Well I have sent an email to terry leahy tesco director -so if any one else wants too - [email protected]

As far as I know the packing is current as it is depicted on their website but if it's not I apologise - I will check next time I go in as dd is in size 5 now.

As far as the whole marketing at poor folk goes that is a crock of shite as their are plenty of cheaper nappies than tesco own brand - so rather insulting and plain wrong to make that assertion.

Lol at tescos is for poor people!

(secretly half agree)

That is beside the point as well as the image has no place on a pack of nappies end of IMHO

But it still amuses me.

well I use Tesco newborn nappies because I found them to be much better than pampers which proved 'leaky' on my little one. I also exclusively breastfeed. I just checked..size 1 has the stereotypical baby gazing adoringly at lovely stressfree looking mum...havenn't any of the next size to check. No idea why they would have that photo, doens't seem that relevant to nappies to me. Agree it will have been well thought out though, tesco don't do anything that isn't designed exclusively to make money.

Amialone most of my friends bottle fed and we're all older,degree educated, middleclass(I guess),working families.

Oh and a lot used Tesco nappies as they were leakproof,I personally stuck to Nature Boy after a disastrous attempt at real nappies(3 under 18 months don't even go there)

So your judgemental sterotyping doesn't really work does it.

But it's more judgemental of the marketing people than the people who buy the nappies isn't it? As in, that's who they thought they would be trying to sell them to.

That's how I read it anyway.

Me too Ghouls.

"I'm going to say it and be flamed, given that no one else has. They look like cheap nappies to me, and they're probably aimed at the demographic of young mums on benefits for whom bottle feeding is normal and breastfeeding is not."

Christ, you judgemental so and so.

There is a demograhpic of young mums on benefits for whom bottle feeding is normal though, isn't there?

How is that a judgement?

maybe it is expressed breastmilk?

Thus encouraging the image of a career woman

OMG, I can't believe anyone really cares.

Did anybody really study what picture was on a pack of nappies before they bought them ?? I know I never did.

Some of you obviously have nothing else worth worrying about.

Oh and benefits/cheap nappies comment was below the belt imo.

Of course it's not an accident or oversight, or even thoughtlessness on Tesco's part. It's not necessary to have a picture of a feeding baby on a packet of nappies bottle fed or breastfed.

I'm sure Tesco's spends so much on marketing they put a great deal of thought into what goes onto packets of nappies. This is no accident; this is making a statement and advertising.

flight

No-one really studies what is on a packet of nappies - that is why subliminal advertising is so important to retailers. But there is nothing subliminal about this picture, it strikes me they are making a clear statement.

Bigmouth - I have emailed Terry Leahy. I will let you know of any response.

Ok Mrs M - I promise to run all my future concerns by you in future just so you can assess if they are worthy. ;-) I do think your point is somewhat undermined by the fact you have bothered to post on a thread you believe to be unworthy!

Cheers puzzle rocks

I fed my baby EBM in a bottle...

I found this picture a bit weird too. I seem to remember that the nappies look as though they are aimed at an international market and I've often seen pics on European packets that would be less likely to be used in the UK ie older baby with dummy.
LOL at unhinged mother

I think it's a bit oversensitive tbh, there's no indication at all as to whether the milk is formula or expressed breast milk.

I agree, you don't have to assume it is formula in the bottle. I express to bottle feed DD for several reasons.