why don't we persuade them to take part in publicising this, to make amends?
A mother's pride...
Mums have every reason to feel proud of breastfeeding this Breastfeeding Awareness Week (8-14th May 2005) Just one day of breastfeeding makes a difference to a baby's health by stabilising their blood sugars, protecting their gut and providing natural antibodies against disease. During Breastfeeding Awareness Week (8th - 14th May 2005), the National Childbirth Trust (NCT) is asking all mums to feel proud of breastfeeding, whether they breastfeed for one day or one year, as research shows that every feed makes a positive difference to both mother and baby.
NCT Chief Executive, Belinda Phipps said:
"Nine out of ten women who stop breastfeeding say they would like to have continued for longer. Because of lack of support and accurate information, many of these women are unable to continue for as long as they would like. They can then feel that they have 'failed'.
"It is not surprising that here in the UK we have some of the lowest breastfeeding rates in Europe. If we stand any chance of increasing these rates, it's vital that we tackle this sense of failure and remind women that any amount of breastfeeding is a reason to feel proud. We want women and those that support them to celebrate every day that they breastfeed their baby.
"The benefits of breastfeeding for both mum and baby are not just measured in health terms but in the pride a mum feels when she looks at her healthy, growing breastfed baby. That's why this Breastfeeding Awareness Week, we want mothers to feel proud as they will both start to benefit from the very first breastfeed. By breastfeeding they are giving their baby something unique and special."
This year, the NCT is carrying out some consumer research to analyse people's understanding and awareness of the benefits that breastfeeding can bring, whether you breastfeed for a day, a week, or several months. Results of the survey are coming soon.
Please find attached our 'Reasons to be proud' factsheet for just some of the ways that breastfeeding makes a difference to both mothers and babies:
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For more information, interviews with breastfeeding experts or case studies, please contact Lauren Goddard or Emily Shelton in the NCT press office on 0870 770 3238 or email [email protected]
Notes to Editors
- Breastfeeding counsellors are available to provide
information and answer questions about baby feeding. For further information call the NCT Breastfeeding Line on 0870 444 8708 any day between 8am and 10pm