If you watch the programme without an agenda then I think you come away thinking that they gave both sides of the story.
No - this is just wrong.
It was a VERY unbalanced programme.
"They gave accurate statistics"
They mentioned at the outset that 98% of women can breastfeed, but completely failed to mention the more important fact, which is that 90% of women in the UK who stop breastfeeding before 6 months would have liked to have breastfed longer. In other words - they completely failed to point out that there is a MASSIVE problem with breastfeeding support in this country. That's the real story.
"they had both a formula feeding and a breastfeeding mother contribute. they showed a pro breastfeeding ad. they had a doctor on to give advice."
Yes - unfortunately MW spent the entire feature making stupid, sniping comments, constantly insinuating that there a lack of empirical evidence that breastfeeding is best for babies, rolling his eyes about the ban on infant formula advertising without giving anyone the chance to address the issues this raises. And WHY have a GP on to talk about breastfeeding - they're hardly the experts on this subject are they? Why didn't they have someone on the show who was a breastfeeding expert? The probreastfeeding ad was used to make a critical point about breastfeeding promotion. The breastfeeding mum was inarticulate and was BOTTLEFEEDING!
"I think the fact that you can't promote formula is an important issue. Why shouldn't it be discussed on a debate style programme? "
Yes - it is. If he was going to raise this issue he should have given someone knowledgeable on the subject a chance to challenge his views, but he didn't. His comments throughout the programme served to reinforce people's misunderstanding of this topic.