Anyone seen the new aptamil formula tubs??

[DizzyDancer]

Don't they look snazzy?!

That is all

Do you mean these Aptamil Profutura First Infant milk? Quick gander on aptamil website and normal aptamil doesn't seem you have changed?

I can't see them anywhere online but there they were in my local boots

Just the normal formula but new tubs. Look like paint tubs almost

Here it is. Don't think the actual formula itself has changed but it does look more "modern" I think if I was new to formula I would probably pick it as it looks more professional

What does the profutura part mean? It's three pounds more expensive than normal too!

I'm guessing the profutra stuff is supposed to be fancy wording for "look I'm all modern and obviously better than the other stuff so pick me" without actually being any different. Don't know why it's more expensive unless it's a bigger tub?

Just checked and it's actually smaller for more money! Most tubs are about 900grams

Oh wow, I googled it too and it says it's 'premium' formula. Never heard of it before!

Dizzy do you work for Aptimil and are stealth advertising 1st stage formula?

Looks more professional? It looks like a tub of Persil washing tablets!

It's got phospholipids in it whatever they are for

You caught me eminy they don't pay me though unless I sell 500 by midnight

It's got egg in it now too as well as fish

It looks like it contains dishwasher tablets.

Marking place, I've ff two from birth Aptamil and baffled by this!

They really are marketing wizards

Keep "old" Aptimil so as not to alienate current customers (because formula brands like to pedal the line about not swapping formulas to keep brand loyalty). Call it "Pronutra+" to make it sound nice and fancy and sciencey.

Bring out ultra special "Profutura" to fleece a few more pounds a tub from new mums. Because if you love your baby you'll want the best and expensive means best. And it's got "Profutura" (whatever the hell that is).

Eventually phase out Pronutra+ and you've magically changed the base line price for "premium" formula even though it's basically the same as Cow and Gate

Having been one of those sleep deprived, formula naive new mums back when they were peddling "Immunofortis" I can tell you it bloody works too.

Haven't seen them. Son is on Aptamil lactose free (which comes in old fashioned tins and you have to level the scoop with a knife). I'd probably buy the snazzy stuff though even though I know it's all marketing bollocks By law all baby formula has to meet certain narrowly defined nutritional standards so it's all very very similar. But it is interesting that when we tried Hipp Organic (while experimenting with milks before moving to lactose free) our baby's poos definitely changed colour so there must be some difference, if not significant.

Saw these in local asda tonight. Sister and i were a bit wtf is this especially with it having no price on it

For fuck's sake.

SMA have just changed their packaging too and name! It simply says on the lid 'New formula new pack new scoop' what it fails to say is that there is less in the tin for the same price.. So really they have put the cost up without 'increasing the price '! 800g instead of 900g. And the new scoop actually holds more too ( only 0.1 g) . They too have added fish oil ; is there some new known benefits to adding this I wonder ?!

Sma has jumped on the bandwagon and added the prebiotics and fish oils that the other infant milks have. Means it is no longer vegetarian too

Fish oil is for long chain fatty acids (was looking at their website!)

That's disappointing because the reason I opted for SMA was because it didn't contain probiotics as I had read there were no proven benefits to this, could cause looser stools which could cause dehydration.

Sorry should've said Prebiotic .

I think it was the only one remaining that didn't have them so now there is no option but to give them which is unfortunate if they give them the runs

I know .. First nappy change today on new formula! Not nice