Is this an illegal promotion?

[AgaPanthers]

See attached Ocado advert from Google search for 'SMA gold'

Perhaps you may see things a little differently once you start breastfeeding and realise what damage the formula companies have done to our breastfeeding culture.

breast is best

I really hate that saying. It's so smug and unhelpful. I much prefer "every breastfeed makes a difference". Much less pressure.

Perhaps I won't. It's not a culture its a bodily function, one I'm already having to deal with thanks to a episode of preterm labor.

"It's not a culture its a bodily function"

Whatever you say- I am sure you know best.

Why not just email Ocado customer service and flag it to them. Why start a thread about it?

And deepblue there's no need to be so passive aggressive especially to a new mother.

Littlebear boudica seems more than capable of speaking for herself.

"Fuck sake" - does this sound like a woman unable to deal with a little sarcasm?

I am surprised you don't realise that the way babies are fed is massively more than a 'bodily function', Boudica.

It is a personal experience, mediated through cultural, social and emotional frameworks. The fact that you feel so strongly that the laws related to formula marketing are unfair and make women feel vilified for buying formula show it's not just a physical thing.

However, thanks for clarifying you have yet to have experience of any breastfeeding or any formula feeding, cos that shows your talk of vilifying and being made to feel buying formula = guns or fags springs from your imagination only :)

IK8 :)

Tiktok, if you reread boudica's last post it shows she is dealing with feeding her preterm baby

Can we also jump all over Ebay, Boots and Chemist Direct who are all also advertising formula milk in the image posted by the OP.

Littlebear, you might be right. I took her post to mean she thought she was in pre term labour but it was just an 'episode' and was not.

" its a bodily function, one I'm already having to deal with thanks to a episode of preterm labor."

I don't think boudica has had her baby.

The "bodily function" she was referring to is her body "threatening pre term labour", rather than feeding or giving bith.

"Can we also jump all over Ebay, Boots and Chemist Direct who are all also advertising formula milk in the image posted by the OP."

I'm not clear that they are, those results are generated by Google.

"Based on your search query, we think you are trying to find a product. Clicking in this box will show you results from providers who can fulfill your request. Google may be compensated by some of these providers."

The point of the Ocado advert is that they are offering a discount, which is not allowed.

Hes not arrived yet, but my milk has, the preterm labour triggered my milk production. So I'm having to deal with expressing to keep my milk supply even though I still have a few weeks left. It hasn't come in, in full it's minimal and managable maybe a couple of oz a day, some days there is none to express just leakage.

However if I don't hand express, which I can do at this point I run the risk of loosing it.

Oh and tiktok I hate it...the feeling of the milk coming out turns my stomach, but I have to do it. The idea of being attached 24/7 to the baby petrifies me. I'm not going to enjoy breast feeding I can tell you that. I view it already as a pain in the fucking arse and a negative experience. Just can wait to get to 5/6 months and let someone else deal with the child for a bit.

I haven't enjoyed my pregnancy, I'm not going to enjoy birth due to incredible anxieties related to needlephobia and hospitals. So yeah can't say I'll ever have another child. Breastfeeding will not be a bonding experience in this household it's just going to be yet another thing that needs to be done to ensure survival of my offspring and his wellbeing a bit like cleaning his shit filled nappies.

For me breastfeeding is a function and just that, without it baby dies, and I don't fancy that, and I'm not paying for crap that I get for free from my tits.

That's some post Boudica.

I am surprised you have been advised to express even though you have not given birth.
"However if I don't hand express, which I can do at this point I run the risk of loosing it."
What is the rational behind that?
I would have though that stimulating oxytocin by expressing is the last thing you need atm to avoid labour, the progesterone drop once you give birth will trigger lactation anyway. Full lactation would be very difficult to achieve at this stage.

Tiktok- any thoughts?

Im nenearly term, I don't think they mind if labour starts any day, I know I don't. Baby has had his steroids for his lungs and he's massive.

It's not my.full milk yet it's minimal as I explained. I just hate it. If I dint express for a day or two the little amount that comes out it really hurts my breasts, I can't even put a bra on.

I will do what my consultant and midwife advise rather than what the internet says

Boudica you may find you feel differently when you have your baby and actually feed him. I hate expressing and I've breast and bottle fed and breastfeeding a tiny baby once you get the hang of it is actually nowhere near as hard work or restricting. It can be a shock if you're not prepared to be under a baby for hours at a time but knowing that is half the battle. It also helps to know it can be sore or difficult at first, but also it might not be. Have the details of your local breastfeeding drop-in, NCT breastfeeding counsellor and the phone numbers for LLL, NCT and the National breastfeeding helpline just in case. And don't give yourself a target - just take it one feed at a time.

I feel a bit sad for you OP that you are moaning that FFing mothers are getting a shitty £20 of a bit of formula :(

I'm not moaning about FFing mothers getting anything, I'm moaning about Ocado choosing to break the law.

You can still have your £20 off nappies, or baby food, or whatever else, it makes no damn difference.

I feel a bit sad for you OP that you are moaning that FFing mothers are getting a shitty £20 of a bit of formula

That has to be the maddest mininterpretation of anything I have ever seen on Mumsnet (which is saying something)

Im just not a particularly maternal person to babies, the sooner the baby stage is over the happier I am. I just don't like babies that much, and am not overwhelmed by the idea of having my own, especially one that might have a genetic condition so I'm just going to have to see how it goes. I refuse to get too exited or loving incase he dies. I'm not attached to my son yet, and won't be till I know the full picture of what life will be like, and then I'll just deal with whatever is thrown at me.

You haven't had a baby yet though. I remember a friend of mine she held my baby when he was about 6 months, she didn't know one end of the baby from the other and she said 'kids are not my thing'.

12 years later, she's now got three lovely boys, one with quite severe special needs, and is a fantastic mother, I don't think it's something you can really plan or should worry about though, it will come.

I think I would have found lactation with no corresponding baby a bit revolting too Boudica. Try not to worry either way.