Sorry - I would hate all that fuss, i would avoid such an establishment.
Also how does point one work:
• Stop for a brief chat to make it clear that mothers are welcome to breastfeed
Does that happen before a woman starts to breastfeed- in which case how would a member of staff know which woman are bfs and which ffs- or after a woman gets her baby latched on- in which case it may be embarrassing having a member of staff reminding her of her rights.
I also think
• Explain that you can make a private place available if she’d like, if possible
This is quite undermining. Potentially implicit in this question is the idea that a woman should be feeding in private, not in public. Again is a woman approached while a baby is comfortably latched on with the suggestion that she may like a room?
In scotland this could potentially get a proprieter into trouble.
I'm sorry I don't like the whole idea. It makrs out a breastfeeding mother as different and special which she isn't.
If we want to normalise public breastfeeding then schemes that highligh, identify or give special dispensation for breastfeeding women are at best unhelpful.
Most breastfeeding women just want to be ignored and left in peace to feed their baby, not fussed overm reminded of their rights or offered a special room.