kitkatya there is a lot of work being done to try to improve the training of midwives (via a variety of schemes run by charities, and by the Baby Friendly Initiative). There is clearly a huge amount of education required across the board - from schools to soap operas to celebrities to antenatal classes.
We were watching a birthing programme the other day with women having a hard time in hospital, and a woman homebirthing in a pool. My husband said, what he didn't understand is, watching the homebirthing woman who actually enjoyed her labour (obviously it still hurt!) versus the terrified women in hospital who were screaming in fear and agony, why anyone would choose anything other than the pool. I think that the answer is partly education and partly getting over the feeling that homebirthing/waterbirthing is a weird thing that only hippy women do. Actually anyone can if they're prepared (assuming there's not a medical reason not to).
Breastfeeding is somewhat the same. With the right support and education it can be a wonderful experience. Sometimes medical help is still needed and that's fine but if the woman is in control and understands what's happening, it will still excellent chance of working out brilliantly.
But, just as we have a healthcare system which does not encourage the understanding of normal childbirth, it also does not encourage the understanding of normal infant feeding.
That in no way undermines the trauma women go through trying to BF. I'm not downplaying that or saying it should all be sweetness and light for everyone. I'm saying that it should be for waaay more people, and could be with the right support.
D0G statistics on BFing initiation V continuation show that one of the key reasons that women stop BFing is because they don't feel confident feeding in public, and they don't want to be tied to the house (hardly unreasonable!).