God I wish I'd seen this 2 years ago when I had DS - I struggled so much with the feeding at first, he wanted to feed constantly and I mean every time I put him down he cried, to the point where I spent the first 5 weeks of his life on the sofa with him 24 hours a day - He even came to the loo with me once or twice!
In the future I would;
Begin to pump from about week 38 - Due to EMCS my milk took the best part of a week to come in
and he was a big boy 11lb13oz - we ended up "topping up" the pitiful amount of colustrum with ff - no biggie but by the time he was 4 months I just wasn't filling him up enough and we had to make the move to ff. If I'd have known about how the Eastern world BF I'd have been ok! They wont give their LOs colustrum so they express pre-birth, however I would do this and keep it to top up in future!
Don't be afraid of nipple shields!!! They were a godsend! My HV was also an angel, she told me to use them and don't worry, so I did and it helped so much, ok it was a bit fussy when were out (My mother argued it took away the easy part of BF) but it worked for the 3 weeks I needed them!
Just do it - on the train, in a cafe, in a pub, in someone elses house - Nobody is usually bothered - I found it was mainly coos of "Wow she is BF and I cant see a thing!!!" people are just curious, I remember being in a cafe and there turned out to be 3 of us BF'ing at the same time, no way would you have noticed!
Make sure you have a big bottle of water and bowl of fruit next to you, keep the remote and the phones/laptop/ipad next to you at all times for the first few weeks and just sit it out, it does get easier and better and if it doesn't feel like it is, ff is not failure! (That took me almost a year to come to terms with - although I got to 4 months I felt sick everytime I used formula because I had condition myself so against it during pregnanct etc)