This was the only 'parenting' book I've read (HV said it was okay) - didn't warm to it, and I totally agree with MrsBadger - it needs to appeal primarily to formula feeders to sell (they are the main market after all, this makes perfect sense from a purely commercial POV).
I've been thinking about the connection between FF-ing and 'routine' parenting, and it seems to me that strict routines actually make a virtue out of the inconveniences of FF-ing. What I mean is - feeding on demand using formula (esp if you make it up according to guidelines, and no one I know does) is hard. You'd waste a lot, and end up keeping a crying baby waiting while you made it up, etc.
FF-ing on a routine must be so much easier, surely. If you KNOW you won't be feeding your baby until midday, or 3 pm etc, then you can start preparing formula and bottles accordig to a schedule, and be ready 'on time.'
I should be clear - my 10 week DS is EBF, so far, and I'm pro-BF, but I also know there are very good reasons why some mums FF. And I'm not suggesting it's all a Big Conspiracy! Just that in a very subtle way, I think the FF culture and the strict routine parenting culture have something of a reciprocal relationship. As far as I can see, strict routines must be a near impossibility for BF-ing mums. (and how do you establish supply in the 1st few weeks if you are feeding on a schedule from week 1?? Genuine question,I just don't see how it works).
Maybe I'm pointing out something that's well known - sorry if I am, I know there are a lot of folk here who've been thinking about these issues for a lot longer than me.