yes you're right, I really must start reading the articles that I quote wink
I don't agree with the Mail about putting suncream on. As I say they are not right a lot of the time, but they are still useful in sowing a seed of doubt, which you can then follow up elsewhere on the net if you are interested in those issues.
The Ben Goldacre article is interesting. His whole article is really responding to 2 recent press campaigns. The first is over a scare about the safety of generic drugs. He unearths that the scare was instigated by big pharma, who want to make more profit. This could be the case and there may be nothing in the scare about the safety of generics and their associated quality control etc., or alternatively he may be trying to reassure us not to worry about safety issues, which would suit government who want to save money by introducing generics. Either way he has still unearthed some useful info, which builds up credibility.
But his second case is a bit unbelievable, and this is the main point of his article "Do Nothing" i.e. stay at home if you are ill, don't go and see the doctor, you'll be better off just doing nothing rather than bothering the doctor for medicine, because for minor issues it won't have any effect. He drives the point home with his final sentence
"Sometimes the most helpful consultations involve no pill at all."
I think the reason that he has written this article becomes clear when he states
"Meanwhile this week you might have noticed the ?stay at home? campaign, covered in the Times, Telegraph, Mail, and BBC, encouraging people not to go to their GP with mild self-limiting conditions. This campaign was organised by the Proprietary Association of Great Britain, which represents the manufacturers of over-the-counter medicines and food supplements in the United Kingdom."
there had been a massive campaign in the media, which also involved the BBC, telling people not to bother doctors with colds and coughs etc. Being the Guardian, the villain of the peace, has to be some sort of evil profit-making business outfit, in this case
the "Proprietary Association of Great Britain", something we have been fortunate enough never to hear about up to this point in time. I find it hard to believe that this outfit has managed to rope in the BBC, a government organisation which doesn't rely on advertising funding, to take part in a conspiracy to help the outfit's members sell more over-the-counter cough mixture. Anyway Goldacre is generally agreeing with the advice not to go to the doctor, so he is helping this outfit.
I think he is being disingenuous and is also part of the media campaign which is intended to take the pressure off doctors during the winter to stop them being overloaded. He is selling the same message as the Mail and the BBC (i.e. don't bother your doctor) but this time to the sophisticated Guardian readers, so he throws them a bone of the big bad wolf of business to get their teeth into.