I got the Green&Blacks version instead of Nutella last time, and I'm disappointed - its just not as chocolatey. It does spread a bit easier though.
I always have found it hard to come up with a halfway sensible breakfast for DD - she doesn't like milk or 'sensible' cereals, wont eat wholemeal toast... till at grannys, she was given Nairns oatcakes with Nutella (which granny has always claimed was healthy long before the ads because her mum used to get it from the Health Food Shop).
DD wouldn't eat the oatcakes (low GI, surely healthier than most kids brekkie foods?) without the nutella, and theres probably only about a teaspoonful in total on 3 oarcakes. A lot less than the amount of butter and marmalade most people have on toast.
The problem is of course, me eating it by the spoonful. But thats instead of choccies.