leavingonajetplane, I think it's practically a crime (and certainly immoral) that healthy food doesn't taste like the finest (oooh, but the finest) Valvona chocolate.
IMO if you're going to eat junk food, celebrate it and embrace its junkiness! Why try and disguise what it's really for?
This is how I think Nutella should be advertised:
"Nutella. It's SO bad, but SOOOOOOOOOOOOOOOO good!"
(I actually hate Nutella but enough of you enjoy the taste that I am prepared to sacrifice my choccy snootiness for the sake of creating a winning ad slogan)
If they decide to take up my slogan for future ad campaigns, remember where you heard it first, awrigh'? I'll be contacting them with my invoice.