I am sure that it will raise lots of money to support survivors of the Haiti earthquake, which is beyond reproach.
However I am already feeling queasy at the thought of all the slebs turning the emote-ometer up to 11, intercut with slow-mo footage from the scene of the disaster.
I have already donated, but would consider donating rather more than I can afford if someone could arrange for a 10 second warning to be broadcast before I have to watch anyone clutching their headphones and wailing "huuuuurts!"
Everybody hurts? You don't say.