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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think that advert creators must think we are stupid with the comments made??

106 replies

TheLadyEvenstar · 07/10/2009 01:19

for example

Because accidents sometimes happen when we don't expect it....errrr yes thats why they are accidents ---we don't plan to fall, crash, slip etc

You can laugh with tena lady - why can we I have never heard one tell a joke yet!!

Red Bull makes you fly - errrr ok so I will grow wings will i? don;t be thinking so

Always with wings now you can ride a horse/swim/climb (delete as appropriate) Damn these are good shit cos I couldn't fcuking rock climb or ride a horse before!!!!

I want to do a poo in pauls bathroom - yeah cos you at the age of 5 are able to hold your poo in pack your rucksack and travel to ya mates house cos he has an air freshner hmmm ok oh and will someone gag that kid??????

Which adverts do you find irritating???

OP posts:
TheCrackFox · 08/10/2009 13:05

They are fucking annoying those Diet coke women. They are not funny just immature twats.

Itsjustafleshwound · 08/10/2009 13:08

The Diet Coke ad just annoys..

The other ads I have such trouble with are those trying to sell some health benefit - like follow-on milk ads, the healthy digestion ads and ones that say the product lowers cholestrol ... they are just so wrong ...

pofacedandproud · 08/10/2009 13:13

the way women are portrayed in advertising is hugely depressing.

MrsChemist · 08/10/2009 13:14

It was MN that made me get smoke alarms, not scary adverts.
Someone posted about everyone checking their smoke alarms, and it made me think it was high time to get some.

squeaver · 08/10/2009 13:18

Yes it's sad that the 2Cs in a K formula is still used for so much advertising.

Think about all the cleaning products and bloody yoghurt ads and you'll understand what it stands for.

Itsjustafleshwound · 08/10/2009 13:18

You would think with the high level of consumer monitoring and feedback that is given, advertisers would be a little more 'in touch' with their market.

BalloonSlayer · 08/10/2009 13:25

Don't you think men get portrayed as idiots 99% of the time in adverts though?

pofacedandproud · 08/10/2009 13:25

LOL squeaver. Yep. The thing is, there are loads of women in advertising, but not very many in the creative department. All the women are busy running around making the clients cocks feel big. They sell the ideas, but men create them.

pofacedandproud · 08/10/2009 13:26

No I don't. Car commercials are the pinnacle aren't they? always some bloke driving manfully across a rugged terrain.

squeaver · 08/10/2009 13:26

Actually the main problem is that so many ads are used in multiple markets so they have to appeal across all borders, all cultutal differences, all senses of humour.

That's why you end up with dross like the diet Coke one, all the Cillit Bang ones, the Gaviscon (I think?) one with the policewoman directing traffic wearing a non-descript uniform.

So they do get feedback - they spent millions on research - before they're shown but unfortunately that just makes them, creatively, safer and blander and more annoying.

pofacedandproud · 08/10/2009 13:27

I have no apostrophes today. I feel liberated.

TheCrackFox · 08/10/2009 13:27

Men do get portrayed as idiots but women don't have it any better. Apparently we are all obsessed with housework or losing weight.

BalloonSlayer · 08/10/2009 13:30

Just thought of another one that makes me go .

That kitchen roll one with the two men dressed up as women for some unfathomable reason (is it supposed to be funny? can't tell).

One man-dressed-up-as-a-woman uses three sheets of the supposedly inferior kitchen roll to mop up a spillage.

The other man-dressed-up-as-a-woman only needs one sheet of "Wanky" or whatever, which he/she wrings out in the sink between moppings.

Call me old-fashioned but I thought kitchen roll was invented so that you could just mop and chuck it in the bin and didn't have to use a cloth which you then had to keep wringing out at the sink. So why doesn't Butch or Doris or whatever she's called USE A CLOTH?

Itsjustafleshwound · 08/10/2009 13:31

But then the fit-all-sizes advertising just blows up in their faces - see latest Microsoft advert where photoshop wasn't properly used...

BalloonSlayer · 08/10/2009 13:33

pofacedandproud I agree that car adverts are the exception.

Most of the others are "Look at this moron. Go on look at him! How will he ever manage to wash a shirt? Come and point and laugh with us at his feeble efforts! Now marvel at the way his magnificent wife strides sexily in and saves the day for him," etc etc.

TheCrackFox · 08/10/2009 13:35

Balloon, but is the man the idiot or is it really the woman who ends up doing it for him? A paradox indeed.

BalloonSlayer · 08/10/2009 13:36

I haven't watched Loose Women for a while, but has it still got that fucking irritating woman with the maltesers in every advert break?

That character reminds me of a certain type of bullying girl you'd get at school who loved to humiliate other people to make herself more popular and constantly tells everyone how "mad" she is.

"I sexually harrassed the children's entertainer at my own child's birthday party because I am just sooooo wacky and soooo naughty. Oooh what am I like "

BalloonSlayer · 08/10/2009 13:38

Crackfox, I presume that the advertisers, in their "wisdom," feel that women complain about their husbands all the time and will therefore respond favourably to an advert reinforcing their own prejudices.

TheCrackFox · 08/10/2009 13:40

Yes - she is still an immature twat doing such hilarious things like pole dancing with the washing line and burying her DH's DVD in the garden. Oh, how we nearly laughed.

edam · 08/10/2009 13:45

yyyy to all of this. But I was really shocked by the ident on Dave the other night for Halfords (sponsoring Top Gear, IIRC). Little cartoon men, one fitting a roof rack for the customer. Customer says 'it's for the wife and 'she says we need it for the sales'.

That is wrong on so many ruddy levels. Really back to the 70s. Am wondering whether their next one will reference the 'whoops vicar my neighbour's a darkie' genre of 1970s sit com 'humour'.

(And even when they aren't sexist shite, Halfords ads portray a parallel universe anyway - the people who write them have clearly never been in one of the darn stores. Like shopping in Soviet Russia.)

Itsjustafleshwound · 08/10/2009 13:51

Or the clean, well-stocked, well-lit supermarkets with friendly, jokey helpful staff and wide aisles ....

TabithaTwitchet · 08/10/2009 14:06

I haven't seen the advert that irritates me most for a while.

In fact there were two, both for men's hair dye.

In one a young daughter is ashamed of her dad because of his grey hair, then he uses this hair dye, picks his daughter up from school and she asks her friends triumphantly "What do you think of my dad now?"

In the other a man uses the hair dye and is then in a hotel room with a glamourous woman who tells him (in a dubbed voice - which also really annoys me) "You're right on target"

Aaaargh!

Also hate that Cow and Gate toddler milk one, with the babies laughing, it sounds to me as though the laughs have been dubbed on, and the effect is very sinister.

MorrisZapp · 08/10/2009 15:38

The Kiera Knightley one is the absolute nadir for me. I actually get angry each and every time it comes on. I don't know if it's Knightley or the Joss Stone-esque vocals that get my goat more, but together they make me want to commit an act of violence.

Some adverts are brilliant though. I love the arsey, arty looking mobile phone one that then cuts to a normal looking Welsh bloke saying 'look, stop talking rubbish and get me a good mobile deal'. Bloody spot on. Mobile adverts have gone so far over the top it's preposterous.

skorpion · 08/10/2009 15:51

Ooh, ooh, what about Peter Jones whatshisface on that supermarket one! Grrr, when he says 'people who used our site saved on average... £150!' What's with the gizmo? Don't people take information in anymore if it's not displayed on a gizmo!!??!!

And why is that other guy walking around with dead fish in his armpits?

And I just saw one where the mummy loves her new hoover soooo much, when her cherub of a daughter makes a right mess of the carpet - does she hit a roof? Have a guess...

DH gets really peed off with 'made up' words on cosmetics ads. WTF is pentapeptides?!

Sidge · 08/10/2009 15:57

Most adverts are shite.

I used to like watching those TV programmes that showed the truly inspired, hilarious or shocking TV adverts from around the world. The ones that really make an impact for all the right reasons.

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