Dear Sir or Madam
I am writing to complain about your 'Love to Read campaign'. I am all for
getting kids to read and applaud that your company is making efforts towards
this. But I have been completely shocked at the 'Let boys be boys and girls be
girls'section. What sort of old fashioned sexist twaddle is that?
My sons are 12, three and 18 months. They love reading a wide range of material.
My 12 year old has requested 2 talking books for christmas. My 3 year old adores
anything about princesses, castles and magic and loves glitter. My 18 month old
lights up everytime we read a Spot book, which is apparently something girls
do?
When I was a girl I was obsessed by dinosaurs and had a terribly short attention
span.
The message you are sending out is absolutely terrible. Firstly it is sexist, as
it pigeonholes girl and boy reading behaviour, into set 'boxes' that not all
children fall into. Second it reinforces the ever growing pressure placed on
girls to like princess and all things glittery, and boys as being short
attention spanned and not to be pushed with complex books. Thirdly it will
start parents into thinking it is right to limit their children in this way.
I am shocked to hear that some schools have been handing out this material and
strongly urge you to reconsider this as it is sending out a very poor message
about your companies understanding of education. As your company claims it's
products are educational I would worry that this could greatly damage your
reputation.
Looking forward to your reply
Your sincerely
noonki
I wanted to add ffs in it grrrrrr