Well, when you're a young person, before you even have kids, you start a pension scheme. Back in the days of the current and near current pensioners that was not mandatory and the state did not help apart from tax relief on contributions and employers did not have to help. Nonetheless, a lot of pensioners decided to invest in their own private pensions because the state pension at that stage was looking very woeful.
Then, when they had kids they got child benefit. They didn't get any paid childcare, that was down to us to find, as was nursery. A scheme to allow all 4 year olds three free months of nursery (15 hours a week I think) was just coming in so that was the only freebie we got. So as well as paying for our pensions, our mortgages at stupid interest rates, we also had to pay all our childcare costs and nursery costs ourselves.
When we got closer to retirement sensible people, having paid off the mortgages, bunged loads more money into their pensions to provide for their own future and took financial advice on what they could do with their pension pots. Built into this advice are the various stages of retirement, the fun stage, the older living stage and eventually the pre death stage. All these things were costed out and money from private pensions, state pensions, prescription benefit and bus passes were factored in.
The fun stage includes a car, holidays, eating out, etc. The older living stage includes a cleaner, gardener, giving up the car and using the bus pass and then the pre-death stage, well, I don't think any of us want to go there but home helps, assisted living, etc.
These people were sensible, they did without while working to prepare for their futures and set themselves up despite not having had the financial childcare benefits given to parents these days.
Now you want to begrudge them a free bus pass as well. Wtf are you like?