I think alongside personal responsibility you can’t ignore the fact that people have the conspicuous consumption of others flaunted at them constantly, in a way that never used to happen pre social media.
It used to be that you might buy an interiors magazine for example. It may seem aspirational, but the people in the articles would also seem very distant, far removed from normal life. When you put the magazine down, that was it.
Now the equivalent might be that every time you open Instagram there is the temptation to disappear down the rabbit hole, the endless scroll of beautiful interiors - tens, hundreds, thousands of people all showing off their homes and their lives until it seems that this is the norm, and your own rather ordinary surroundings are the exception! Those posts will also try to draw you into other glittering worlds full of expensive clothing, holiday destinations, anything you can think of, and all of it so visible!
People will see these again and again, day after day, at times when they are feeling confident and happy with life, and at times when they are feeling vulnerable and full of self doubt.
Against that backdrop, that constant stream of messaging to convince you that life can always be wonderful and beautiful and full of so many great “things” if only you could buy them, it really doesn’t surprise me to see that have a negative impact.
Capitalism itself is driven forwards on the constant need to convince you that what you have now isn’t enough, that there is something out there that will make you happier. Social Media has provided a gateway for that message to be driven home into your brain at every hour of the day, and often late into the night.
It only takes small shifts in behaviour for that to become a real problem over time. It’s like managing our weight and health. Yes it is a personal responsibility, but it is also relevant that previous generations didn’t have to exercise responsibility surrounded by endless choice and temptation all aimed at persuading them to just relax, treat themselves, live a little!