NC to join this thread. Also work for a water company and am so encouraged by the expertise being shown by other pp's on here.
I am new to the industry and don't work in operations so my technical knowledge is still limited but there is so much good that we ARE trying to do in the face of (some) public cynicism which means whatever message you try to campaign on you are faced with a barrage of "why should I when you are dumping shit?"
We are custodians of the water network and while there is a lot that has gone wrong, there is also a hell of a lot out of our control: agricultural run-off, fly-tipping, illegal developers' connections discharging raw sewage directly into the water course, people flushing wet wipes, restaurants pouring fat directly into the drains. If a developer wants to build an estate that will have negative impact on water/wastewater services or pressure, we have NO power to force a developer to collaborate with us for the best result... but legally have to provide the service for whatever poorly designed development gets built so get the blame for any water-related problems there.
I see a lot that's wrong but so much that is being done to improve things: smart meters and sniffer dogs to detect leaks, technology to remove forever chemicals and micro-plastics from the water, water recycling schemes, a third of our customers on discounted tariffs, and so much more.
We should be leading by example but we need customers with us though. Almost half of blockages are caused by wipes and period products. People pour liquid fat down the sink and think it's fine because it's liquid, ignoring the fact that once it hits a bundle of wet wipes down the pipes it will cool and solidify. I'm amazed that we STILL need to tell people to turn the tap off when brushing teeth.