One thing I experienced when I ran my niche independent shop for 7 years was a bizarre and growing attitude that I was essentially running a charity to benefit myself. In my head I was filling a researched and identified gap in the market, tailored to what my potential customers said they wanted. I tried every combination of opening hours possible to please customers, I tailored my stock according to trends. I had a wide and realustic price range. I offered services, participated in community events, did quite alot of informal social work and signposting, basically followed all the formulas and still ended up throwing in the towel 5000 in debt.
My customers bemoaned me closing, yet footfall diminished as online platforms like the one that rhymes with Emu saw people taking pictures of items on my shelves and searching for them cheaper online in front of my face. People with little grasp of the basic maths of running a business suggested I buy from such platforms and just mark everything up accordingly. Never mind my target market would be fully aware of that strategy, criticise me for it, and were happy to wait three weeks for delivery if it meant they got it cheaper. But apparently the problem was me wanting to support myself off the back of other people.
So much of the way the world works has changed so quickly, including beliefs and expectations.
When I bump into old customers I am asked if I'll start up again. Hell no. I have no capital, no security no confidence and I am only one person now (widowed - which was really the tin lid on it all). I'm out, and with distance, I'm not sorry. A bit sad, as self sufficiency was my ultimate goal.
I've just seen a FB post of someone visiting our town, which has become what I can only describe as a Dystopian hellscape - the main shopping drag is mostly boarded up and there is a handful of market stalls in front of former department stores. People seem to want to visit something that looks like a bustling town in real life in the manner of a theme park, but don't appreciate the reality of running a small business at all.
Honestly, the older I get, the less sense things make. I think we are at a dangerous tipping point, an existential crisis as it were, and I do blame the unchecked nature of e-commerce and the virtual world