I understand your logic and reasoning but I also think that you’re being a little emotionally unfair. For people who were earning not very much, it was a completely different financial landscape even in the mid 90s. Although, incidentally, I am sure that the changes to the pension age had been talked about for sometime before then.
Anyway, come back to the point: it just wasn’t within the usual practice of most working people, earning the average salary or less, to think about making financial provision for themselves as we do now. Remember that ISAs were introduced a few years later and it did take time for them to catch on. For many years a basic pension had been just about enough to live on and that was the idea of it. It was enough to give you subsistence.
Today there’s a much bigger financial market than there was and it’s much easier to find financial advice and there are High Street products you can get. Finance planning is a far more normal part of everyday life.
In my view, the biggest change came in --was it 2008? - when employers had to introduce an occupational pension. That was a very good idea and it made a huge difference.
So, whilst I do think women knew of the change to the age at which they could draw state pension, and it was very well advertised, your average person who earned enough to get by would not at that time have considered buying a financial product, wouldn’t have had a clue how to and would probably have felt quite out of place in trying to do that. Having said that, I accept that the gas privatisation in the 80s and the “tell Sid” and the “tell said he owns it already” campaigns did bring shareholding into everyday conversation.