This is one of the elements of the psychology of it all that interests me the most.
As I've said before, TSP itself bears the hallmarks of a legal read in that there's no definitive claim by a medical authority that TW definitely has CBD (though 'Raynor' behaves throughout as if he does, and as if his death is imminent) and a lengthy medical disclaimer is added. But that caution clearly goes out the window the moment SW starts doing interviews, when it's definitely CBD, he's definitely actively dying, and the SWCP definitely miraculously cured him. That's her media script, from which she seldom deviates.
What I wonder is
(1) what the PRH legal department made of her much more dramatic interview claims, or are claims made during book publicity media completely outside their zone of influence/interest, and did they ever warn her?
(2) for SW. was it a matter of seeing that everyone appeared to have swallowed the illness/cure premise of TSP, hook line and sinker, and thinking 'OK, let's run with it -- everyone believes me, the fools! Yay!'?
and
(3) did this throwing caution to the winds then extend to TWS and LL, which both make far more definitive claims about CBD, imminent death, depict TW as far more seriously ill, and in LL in particular make the claim that TW has been miraculously cured, as shown on a suddenly normal DAT scan? But where on earth were the PRH legal team in relation to TWS and LL? Did no one ask for copies of the 'CBD DAT scan' and the 'normal' one? (I mean, even the miracle bureau at Lourdes, which believes in medical miracles, has a standard of evidence that includes a medical board examining x-rays, scans, and other medical evidence!)
Also (4) I desperately want to know whether the Walkers actually discussed the detail of the health scam together eg 'Will we start fundraising for PSPA to make it look credible?' or 'Here is what you have to say to Rick Stein'?