Phoney supermarket farm 'Rosedene' - TESCO aarrrgh!!!!

[Tonty]

I am fed up with the awful fruit that is from 'Rosedene Farm'. Absolutely atrocious. I've just has some of their blueberries (they were the only ones left on the shelves). Each one is either hard &sour, or fluffy mushy nonsense, they taste like coagulated fat. Their strawberries are awful too.

I haven't bought this brand for yrs because i tried their oranges before and they were equally awful, but yesterday i was desperate for blueberries with my morning yogurt. What a disappointment! I just looked this farm up and to my amazement discovered its a fictitious farm used to sell Tesco Value products!! Does everybody know this already and I'm just late to the party? apparently all the supermarkets are in on it too. Had i known they were 'Value' fruit, I'd never have bought them. There are many great 'value' products, but fruit is not one of them.

That is COMPLETELY unnecessary @Oldgoatinaboat .

Your username seems to check out if we’re stooping to this level…

Wasn’t the fact that they were always the cheapest ones a bit of a giveaway?

I’m sure you know everything about everything…

Yes they were heavily criticised for using a fictional farm name when this first came out. It’s very difficult to get decent produce. I do try to buy local when I can factor in the time.

They are the cheapest. Bit of a giveaway they are not the best.

I think tesco on the whole has really taken a nosedive in the last couple of years! Stock levels, quality of products have all been rubbish! I use ocado now, its only slightly more expensive but far better quality.

Other supermarkets use fake farm names too.

Frozen blueberries are almost always better than fresh.

Not really @CraftyNavySeal - plenty of people on here praising ALDI etc for their pricing and quality.

Indeed I do

Well not really because it's blatantly obvious. It's called branding

I buy the frozen blueberries and raspberries from Lidl at this time of year, fine in pancakes, missed with yoghurt etc but not use to eat like you would a fresh berry. Good quality though.

Do you have any greengrocers or farm shops nearby? I used to buy my fresh fruit and veg from a local greengrocer when I lived in England about 10 yrs ago. They had lovely fresh stuff and house plants too.

Yes. I knew this and never bought any of it, at one point Tesco had a lot of these type of fictitious brands, not sure if they still do?

Yes to the stock issue, always something ‘unavailable’ on my click and collect. Never used to be like this.

Do you not look at it before you buy it and realise it’s pure shite?

It's almost as if they're not in season.

Yes, their fake farm brands are awful. I expect the names are because people felt a certain way about buying their blue and white striped value range.

I still vividly remember the Harris + Hoole malarkey

Their Creamfields brand parmesan is awful too. Doesn't behave like parmesan when cooked and tastes of nothing.

Thanks for your comments. A few of you have recommended frozen fruit, I do prefer fresh but I might try that next time. There are a few grocers nearby, one has nice fruit, the other tastes as bad as Rosedene.

I've had some absolutely delicious rosedene strawberries. Yes, they were small but they were as good as the tesco branded ones.

They have never marketed oranges under the rosedene farm brand though. They are branded as suntrail farms.

Exactly . Look at where stuff comes from and buy in season . If you must have blueberries buy frozen or dried when they are not in season .

@Tonty , the baked beans are bought, harvested and tinned in Stockwell

There won't be any farms in the UK in Feb/March with blueberries. They have probably been flown from South America or Morocco at the closest. Hence trying to claim multiple varieties of fruit from different long haul locations have all been grown on the same farm is obviously ludicrous.

If you really want to eat fresh blueberries in March you do have to pay quite a bit more for nice ones. I tend to avoid most soft fruit until April when the Spanish strawberries start appearing.