Not really true. There's a lot of it in our small village as it's on a main A road - in the centre of a triangle between a small city and two towns. Also pretty close to the county border which is just the other side of one of the towns. Most of the shoplifting/crime is from the roads, usually dodgy vans, scrap vans, "A1 Roofer" kind of vans etc., who traverse between towns/counties - basically crossing the county border or going from one town to another after their "crime" to put distance between the scene and where they live, or more often, different county so the police (different county forces) don't put two and two together!
There was a post from the other county police force on Facebook the other day congratulating themselves on stopping/arresting a van load of people who'd openly stolen a couple of thousand pounds worth of stuff from a shop in their county, but were caught, just before they crossed the county border into our county, heading for where they lived in our nearest town. Thankfully, a passer by had seen them leave the shop with armfuls of goods and noted down their registration number and the more proactive police in the other county saw the van. The thing is that such observancies aren't automatically reported to neighbouring county police forces, so our force wouldn't have known about the van/theft unless the vehicle had been seen to be heading towards our county.
Being a rural area, there's also a lot of theft of farm equipment, which likewise is "cross county borders" with offenders from one county driving over the county border to steal stuff and then drive back again. We're in a kind of "cross point" where three counties join, so that's three different police forces, none of whom seem to have any automatic way of notifying each other of such thefts nor any sightings!
Criminals know it. Rural crime is increasing massively these days.