To wonder who on earth buys Easter eggs in January?

[KimberleyClark]

Tesco is full of them now! It's just nuts.

I do!

Everyone who bought tubs of Celebrations & Heroes in September

Easter eggs are the best chocolate! I'm always excited to buy them instead of any other chocolate treats for a few months.

It drives me insane seeing them in the shops now. Can we not just have a breather to enjoy Christmas being over before the next chocolate shoving festival is rammed down our throats?
Stop the world! I want to get off.

A colleague of mine buys them really early to send to family abroad as it can take absolutely ages to ship them.

I buy them really early to gobble them down in secret however.

Serious answer - people who are visiting family for Christmas season and not 100% certain they’ll see them before Easter.

Also @HewasH2Ois right - some people are obsessed with being organised in advance and spreading the cost (who seem to think spreading the cost is more sensible than saving the money and buying in all one go).

When I go to try and buy them just before Easter, they won’t have any in stock.

Me party favours for January birthday

Lots of people or they wouldn’t do it. Never understood the hate for this

It’s not the next chocolate fest - we still have valentines to go.

My theory is so many supermarkets have sections dedicated to “holiday/events” they can’t just leave it empty so as soon as one’s done they put the next out to fill the space.

I don’t but I like it – reminds me that Spring is on the way 🐣

People always rushing to be ahead and organised. I’ll buy them about 3 or 4 days before Easter; the same as I do every year.
There is always stock left.

It's more about releasing space in the supply chain & price establishment (products must be sold at a set price for a length of time before offers can start)

HFSS (high fat, sugar salt) legislation has restricted areas in which Easter eggs can be sold so retailers have had to change a lot of product locations & adjust marketing strategies.

I've worked in retail for many years & Easter eggs arriving Xmas eve & Xmas day is nothing new.

Sales in January will be minimal & retailers expect that.

Also politely suggest that if you have your heart set on a particular chocolate egg or are buying for someone with specific dietary needs or preferences it's a good idea to buy early.

Last year I really wanted one of the Custard creams Easter eggs from m&s, but they never had them in stock. If I happen to be in m&s between now and Easter and they have them in stock, I will probably buy one and put it away in the cupboard. Also, I might buy some early, depending on when I'm going to see my sister as she lives over 500 miles away. But I do agree, January 4th does seem early to have them out!

@Serencwtchi had also thought it may be because they are getting them from suppliers and supermarkets don’t have storage space now, the shop floor is the storage space.

I can understand people buying them because the mouthfeel of an Easter egg is different to a chocolate bar.

I’m not sure why I find it so unsettling, and can’t just ignore it. It hits me with a sort of manic hype energy, when I want to just come down after Christmas and coast in neutral for a while. And then when I’m ready for a bit of pre-event excitement, I find I’m jaded and can’t catch a buzz. Christmas felt quite flat to me for the same reasons.

I guess I should just set up a recurring grocery order, get it delivered, and just avoid leaving my house at all, ever. 🤣

YANBU- I’m generally sick of shops pushing merchandise linked to every occasion into us all earlier and earlier. It makes you feel like you’re behind, when actually stuff is out far too early. You barely have time to enjoy the current occasion. Autumn is the worst- Christmas stuff out when children hadn’t had Halloween, Firework Night or Pudsey Bear.

I understand some people really do struggle financially, but I don’t believe for a second this is why retailers do this. They just want to pressure us all into buying more and more stuff.

Chocoholics

People who are literally addicted to chocolate I think

Yes they could get other chocolate anyway, but I think it’s a way of legitimising that addiction. “Oh but it’s Easter now” - no it’s not.

The most annoying thing though, is that the flip side is that they aren’t selling the eggs anymore in the week leading up to Easter, they’ve already moved on.

Yes I do now buy mine a month or so before Easter, I’m quite an organised person so I don’t mind this, but it’s not really a very good reflection on our society that we should have to.

Agreed

Valentine cards in Tesco between Christmas and New Year. wtf? Also something I can’t stand; people snaffling the reduced Christmas wrapping paper a few days after the event. Where’s the fun in that?

Those aren't date specific items though, it's not quite the same.

I saw Valentines chocolates yesterday too, same question, who is buying those in January

I completely agree with you. It takes all the joy out of each special occasion having it plastered everywhere for months beforehand but wiped away as if it doesn’t exist, ready for the next commercial opportunity, the day after it has happened.

My local Coop had mince pies on display in September!

In recent years my local, very large, Tesco has had next to none left in the week before Easter. When my children were younger it was a tradition to buy a vastly reduced egg after Easter but in recent years the shops must have got much better at stock planning as I rarely see a reduced one now

What I’ll say is, the number of packets of mini eggs consumed by yours truly in 2026 isn’t 0…