I popped into The White Company today to buy one small item and use the 20 percent off. I normally order online, but this was a cheap item and I didn’t want to pay delivery.
At the till the assistant asked if I was on their mailing list. I said yes (I am). She then asked for my postcode, which I gave, and then she asked me for my surname. My surname is foreign and long and I couldn't be bothered to spell it. I just wanted to pay for my item and leave. I asked why she needed my surname and she said it was to check if I was on their mailing list. That annoyed me as I had literally just confirmed that I was. Why should I go through this whole nonsense especially for such a tiny purchase?? I felt irritated but I know she was just following protocol so I stayed polite and gave her a short version of my surname. She obviously couldn’t find me and then asked if I wanted her to enter my details again. I said no, I just wanted to pay, which I did.
I left the shop feeling oddly irritated by the whole thing. I know a lot of shops do this and it's not a new thing, but it felt like far too much admin for a quick purchase. Would this have grated on anyone else? What’s the best way to shut this down right at the start?