I think I'd have a bit more respect for Raymoth if they put their money where their mouth is rather than indulge in tokenism. What do I mean by that?
Well, if you are truly interested and invested in the plight of rural homelessness, do some research and offer some solutions. All I can see in SW's concern about this issue is a 'sleep over' in a well insulated barn during the Eden Project's 'Great Sleep Out' a few years ago.
Ok what about her advocacy for raising awareness of CBD via PSPA. Great, but what if Moth doesn't have CBD? What exactly can she contribute to carer groups other than saying I went off on a jolly walk a few years ago and Moth miraculously stopped CBD in its tracks/made a miraculous recovery. Amazing what long distance walking can do for you....
What about global warming and ecological advocacy? What can SW add to the great debate other than bland statements such as David Attenborough is a good bloke and rewilding of major parts of the UK is a good thing (for wildlife if not for agricultural prices) Has she voted with her feet and decamped to a remote croft in Scotland to live an ecologically friendly life. Er no - she is shacked up in a 6 bedroom farmhouse on the Lizard peninsula with a swimming pool and access to a private beach.
Ok - what about all the good she has done for The Salt Path (sorry SWCP)? Yes it has probably boosted walker numbers but if they are all wild camping and surviving off 20p packets of noodles, its debateable what the benefit to the local economy is ( for the Scottish equivalent check out the impact of the NC50O on local communities like Oldshoremore etc)
Rant over! Am afraid thst I don't buy into the brand image of SW as the saviour of the rural west country homeless, CBD sufferers, an environmental visionary or someone whose rebranding of the SWCP is anything more than a mercenary act of self promotion and commercial exploitation.