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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Sydney Sweeney’s Jeans

102 replies

Cortwater · 01/08/2025 12:15

I’m just reading about the controversy over the Sydney Sweeney jeans advert and wondered what others thought about it.

AIBU to think it’s completely absurd?

It’s a play on the word jeans. It’s probably also a reference to the fact she’s attractive. I don’t think it’s offensive, or supportive of eugenics, or “fascist”.

Surely this is just people finding offence in anything?

Happy to be convinced otherwise.

OP posts:
PumpkinPieAlibi · 05/08/2025 15:43

TheKeatingFive · 05/08/2025 15:03

Millions of women do support Trump however. It's not exactly a minority view, regardless of your view on it.

I did not say it was a minority view. A poster asked if there was proof of her political leanings, I provided same and gave my opinion on it.

CruCru · 05/08/2025 16:56

It’s a curious thing, making how you vote public (whether you are famous or not). The only way I can see any advantage is if Sydney Sweeney were to wish to run for public office and would need kudos for having been a registered Republican since {date}. Otherwise it would be easier to keep that stuff private.

AzurePanda · 05/08/2025 18:17

@CruCru you have to be registered to a party in order to participate in Primaries and depending on the state, a number of other political processes.

Vodkamartini3olives · 05/08/2025 18:33

I don't really care who she votes for. She does look great in a pair of jeans. Judging by how busy EA was at my local mall this weekend it hasn't put many people off.

HornungTheHelpful · 05/08/2025 18:47

What do you think it means? Because I think you’ll find that while there is a significant degree of overlap, not all neo-nazis are white supremacists or aryanists. Your example appears - again from your link - to take the alternative neo-nazi stance which I think is that Jewish people consider themselves to be a master race and the NNs consider themselves to be fighting against this (and think races shouldn’t mix). Why does it matter? It doesn’t - they’re both abhorrent views but the PP said that a certain group of people were declaring themselves a master race. I asked for an example of such proclamation, and I don’t think yours is an example of that, though he is a great specimen of the dregs of humanity.

But in any event, I think you are missing my point. He does not appear to be running around saying this. Yes, undoubtedly there is a small minority who believe this and may even say it, but it’s not a mainstream view and certainly not one that the whole of the group identified adopts. The careless language in the post is extremely offensive to anyone who is white, blonde and blue-eyed (not me btw) and is therefore assumed by the poster to be proclaiming themselves to be part of a master race. I object to that, and will continue to do so if anyone is apologist for this excessive generalisation (not what I understood you to be doing btw)

CruCru · 05/08/2025 19:25

AzurePanda · 05/08/2025 18:17

@CruCru you have to be registered to a party in order to participate in Primaries and depending on the state, a number of other political processes.

Ah, fair enough. I don’t know all that much about US politics. Could you be registered as an independent?

LouisaJG · 05/08/2025 19:44

HornungTheHelpful · 05/08/2025 18:47

What do you think it means? Because I think you’ll find that while there is a significant degree of overlap, not all neo-nazis are white supremacists or aryanists. Your example appears - again from your link - to take the alternative neo-nazi stance which I think is that Jewish people consider themselves to be a master race and the NNs consider themselves to be fighting against this (and think races shouldn’t mix). Why does it matter? It doesn’t - they’re both abhorrent views but the PP said that a certain group of people were declaring themselves a master race. I asked for an example of such proclamation, and I don’t think yours is an example of that, though he is a great specimen of the dregs of humanity.

But in any event, I think you are missing my point. He does not appear to be running around saying this. Yes, undoubtedly there is a small minority who believe this and may even say it, but it’s not a mainstream view and certainly not one that the whole of the group identified adopts. The careless language in the post is extremely offensive to anyone who is white, blonde and blue-eyed (not me btw) and is therefore assumed by the poster to be proclaiming themselves to be part of a master race. I object to that, and will continue to do so if anyone is apologist for this excessive generalisation (not what I understood you to be doing btw)

I’ve never heard that definition of neo-Nazi before, but it’s very very very interesting that you’re so conversant with a version of their politics in which the Jews are the unreasonable ones and they are just defending themselves.

‘Not all neo-Nazis are white supremacists or aryanists’ so you acknowledge that some are. Your starting position was that no living people hold those views, which is obviously a completely ridiculous claim, as you’ve now acknowledged.

ThatElatedTealMember · 05/08/2025 19:48

That's the best looking blonde, blue eyed, white woman they could get for their advert?!! 😂 😂 😂

JamesMacGill · 05/08/2025 20:12

Livelaughlurgy · 01/08/2025 12:22

I think of all the beautiful young women out there it was incredibly shortsighted to pick one whose genes match those of the self proclaimed "master race". It wouldn't have been an issue with a white woman with brown hair, red hair, brown eye, green eye, still insensitive though. Literally anything other than blonde, white and blue eyed. I think when you talk about genes and start talking about great genes it's not a hop skip and a jump away from naziism. Especially because it's not an ad for health or physical prowess, it's literally how she looks.

A jeans ad is a ‘hop, skip and jump’ away from Nazism? Really?

JamesMacGill · 05/08/2025 20:16

LeedsLoiner · 05/08/2025 13:17

And her initials are "SS"...

So are Steven Spielberg’s.

MrsMitford3 · 05/08/2025 20:32

CruCru · 05/08/2025 19:25

Ah, fair enough. I don’t know all that much about US politics. Could you be registered as an independent?

I think you can be registered as an independent but then you can't vote in the primaries-although I'm sure someone will along soon enough to tell me if I am wrong!!

whispers My initials also SS 😱

HornungTheHelpful · 05/08/2025 22:24

LouisaJG · 05/08/2025 19:44

I’ve never heard that definition of neo-Nazi before, but it’s very very very interesting that you’re so conversant with a version of their politics in which the Jews are the unreasonable ones and they are just defending themselves.

‘Not all neo-Nazis are white supremacists or aryanists’ so you acknowledge that some are. Your starting position was that no living people hold those views, which is obviously a completely ridiculous claim, as you’ve now acknowledged.

Three things:

  1. Get to fuck implying that I am racist or anti-semitic because I bothered to thoroughly skim the wikipedia entry you linked - I have no fucking problem with any particular group of people. But that Wikipedia page says: "In 2001, Duke promoted his book Jewish Supremacism: My Awakening to the Jewish Question in Russia. In it, he purports to "examine and document elements of ethnic supremacism that have existed in the Jewish community from historical to modern times".[124] The book is dedicated to Israel Shahak, a critical author of what Shahak saw as supremacist religious teachings in Jewish culture". This is where I learnt of what I think is called, inter alia, "white extinction theory", which is - of course - utter bollocks, but has a wikipedia page: https://en.m.wikipedia.org/wiki/White_genocide_conspiracy_theory So I think what I was saying was that - notwithstanding that I think he is a deeply unpleasant bigot - what he is not doing is proclaiming white, blonde, blue-eyed people as being a master race. He is very, very wrong, but he is not doing what the PP (OP?) said - which is proclaiming a master race. He says he has a slightly different, but equally unpleasant beef with certain groups of people. So I come back to, you identified him as an example of someone modern publicly proclaiming a master race, and your wikipedia link seems to be saying he is propounding something else, which is equally ridiculous and offensive. Doesn't mean he isn't a nasty cunt with stupid ideas, does mean you are wrong.
  2. I didn't say no living person believes in white supremacy (clearly they do - there is a whole movement) but white, blue-eyed blondes "proclaiming" themselves as part of a master race and it getting any traction, whatever, no, I don't think that is happening. And I don't think that this poor woman was trying to suggest that by being in that advert. It is the idea in the original post I quoted that people - like Sydney Sweeney - are somehow walking around believing and saying ("self-proclaiming") their superiority that I think is ridiculous. A small proportion of bigoted people believe this, but the idea from the original post that all the people of the description she gave are wandering around not only thinking but "proclaiming" that they are part of a master race, was an appalling generalisation that tarred a majority with the same brush as a very small, very unpleasant minority. That's not, in my view, OK.
  3. Everything that I know about this man, I have from your link. I have read it, because I was quite willing to accept that there was a white supremacist with traction. He is certainly racist and anti-semitic, and may be white supremacist but he does not seem to say he is a white supremacist. What he appears to say is that he believes in white genocoide conspiracy theory (doubt he'd include "conspiracy", but you know what I mean). Does it matter if we understand the difference between various bigoted positions, or should we treat them as all the same? I don't know the answer to that, but I do think it was very unfair to imply that I am a neo-nazi because I saw an inconsistency and bothered to look up - without having to join Reform or the BNP, or resort to anything more controversial than Wikipedia, the Institute for Strategic Dialogue and the American Jewish Committee - some of the distinct view points that make up the body of neo-nazi views.

White genocide conspiracy theory - Wikipedia

https://en.m.wikipedia.org/wiki/White_genocide_conspiracy_theory

GoodPudding · 06/08/2025 00:04

JamesMacGill · 05/08/2025 20:16

So are Steven Spielberg’s.

As is the Jewish Sarah Silverman!

Enough4me · 06/08/2025 00:10

Know your audience and sell to them. They could use the slogan with other young women now of different ethnicities but if their sales are up with that add they'll continue to use it. It's all about the profit margin.

comfybeforeall · 07/08/2025 11:31

LouisaJG · 05/08/2025 11:05

Please can you provide an example of a green haired trans woman 3 cakes away from Type 2 diabetes who has been celebrated in the mainstream media as beautiful and given an ad campaign?

Thanks in advance, looking forward to the evidence that you have been hideously oppressed by this false beauty standard that until recently was being unilaterally imposed upon us all. 🙄

https://www.spiked-online.com/2022/11/11/an-overweight-bloke-just-won-a-miss-america-beauty-pageant/

The hair is not green but the rest is there .

An overweight bloke just won a Miss America beauty pageant

The first trans winner of ‘Miss Greater Derry’ has put the misogyny of transgenderism on full display.

https://www.spiked-online.com/2022/11/11/an-overweight-bloke-just-won-a-miss-america-beauty-pageant/

comfybeforeall · 07/08/2025 11:38

I know the conspiracy theorists are saying this is some great race baiting masterplan for marketing.

But I doubt it was. Outside of people who see everything through a critical race lens, everyone else would have just seen this a pun on a very attractive young women having great jeans/genes.

People who filter everything through racial politics saw it differently and blew it up. But I strongly suspect this was just about putting an attractive women in jeans to sell them (age old strategy) and then punning on genes/jeans.

And you have to be totally off this planet to think a jeans manufacturer are using their adverts to send out nazi messages.

CruCru · 07/08/2025 12:52

I expect that the jeans manufacturer just wants to make money.

LouisaJG · 07/08/2025 15:20

comfybeforeall · 07/08/2025 11:31

The article you’ve linked mocks the decision and describes the winner as an overweight bloke. This isn’t an example of the mainstream media insisting we all describe a fat trans woman as beautiful, rather the reverse. The poster I was responding to is trying to claim that we’re all now being required to ‘pretend’ that we think fat trans women are beautiful, my point is that’s nonsense, and the Spiked journalist you’ve quoted is an example of my point.

Verv · 07/08/2025 15:38

Its a jeans ad.
Its like any and every other jeans ad from the 90s and 2000s.
The reason its noticeable NOW is because recently ads have been a showcase for the sideshow.

LondonLady1980 · 07/08/2025 17:11

JamesMacGill · 05/08/2025 20:16

So are Steven Spielberg’s.

😂😂😂😂😂😂😂😂

Timeforabitofpeace · 07/08/2025 17:14

Classically 1970s/80s sexist ad, with a slightly nasty hint.

TheKeatingFive · 07/08/2025 19:26

Timeforabitofpeace · 07/08/2025 17:14

Classically 1970s/80s sexist ad, with a slightly nasty hint.

If you're seeing something nasty here, that's a 'you' issue.

Its just a jeans ad

Timeforabitofpeace · 07/08/2025 19:28

@TheKeatingFive I think not.

TheKeatingFive · 07/08/2025 19:35

Timeforabitofpeace · 07/08/2025 19:28

@TheKeatingFive I think not.

Work yourself into a frenzy about this if you like. The vast majority of people will think you're totally overreacting,

LouisaJG · 07/08/2025 19:38

TheKeatingFive · 07/08/2025 19:35

Work yourself into a frenzy about this if you like. The vast majority of people will think you're totally overreacting,

But let’s hope the vast majority of people know that you end a sentence with a full stop not a comma hey.

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