Well, according to the logic of the thread, they’ve gotten away with it pulling off a multi-year literary heist. The perceived wisdom is that if they had told the truth, the book would never have taken off or achieved the success it has. So, by doing all the things many here rightly condemn and by being duplicitous about it they managed to pull off a literary world sensation: multiple best-selling, award-winning books and even a movie adaptation to top it all off.
So really, it’s not about a damaged brand or the future fall-off in sales it should be framed around what they’ve already managed to bank, and no doubt, probably invest. And even if they are penalized by the fallout of this scandale littéraire, it doesn't really matter what happens from here on out they’ve already won the elusive prize: the gold at the end of the rainbow.
They sold their souls if they ever had any for earthly treasures. I’ve always thought about that line of Jesus: "What shall it profit a man if he gains the whole world and loses his own soul?" The answer, it seems, is: the world.
The tangible world the one we can touch, smell, and feel. The one that wakes us in the morning and lulls us to sleep at night.
But where is the soul, mama?