I grew up in a small place. A lot of people don’t like putting their business out there in public.
And actually I don’t disagree with @sualipa — I think the Spectator article said something like ‘If there’s anything we like more than a tale of triumph over adversity, it’s discovering that the bestselling tale of triumph over adversity is a pack of lies’. The atmosphere of public glee feels a bit witch hunt-ish.
Is it something to do with readers having felt rebuked for having a roof over their head while two people starved and trudged themselves into serenity, and were very dismissive of other people walking the path differently, or anyone richer than them, or couples not still passionately in love? And now suddenly there’s a reason to say, ‘Well, we might not be walking the coastal path while living on fresh air and love, but at least we’re not embezzlers?’